Keynote
Typically 45–90 minutes
Introduce ideas and set direction at a conference or leadership meeting




























































































A journey from business friction to the right programme.
Most Requested Training
Sales teams keep getting pushed on price and struggle to show value.
Leaders need their teams aligned, or more credibility with clients and boards.
People are unsure how to use AI at work, and leaders are unsure how to guide the change.
Brand values are on the wall but not in daily behaviour, or customers get a different experience depending on who serves them.

A Consultative, Trust-Based Approach to Sales Success

Shifting from Pitching Products to Solving Problems

Driving Confident, Win-Win Outcomes

Thriving in the Age of AI and Digital Disruption



Creating Leaders Who Inspire Belief, Alignment, and Performance

Commanding Respect, Credibility, and Influence

Presenting with Clarity, Confidence, and Executive Impact

Using Strategic Storytelling to Lead, Inspire, and Drive Change



Practical AI Skills, Tools, and Frameworks for Real-World Application

Leading Confidently in an AI-Enabled World

Using AI to Drive Smarter, Faster, and Scalable Growth

Driving Productivity, Innovation, and Human-AI Collaboration





Every programme here is designed and personally delivered by Dr. Jerome Joseph. He has worked with more than 1,000 brands and previously served as CEO of a publicly listed brand agency. His training connects the skills people use at work with the organisation's brand promise and business goals.
He brings more than 30 years of experience, with programmes delivered in 40 countries. He is a Certified Speaking Professional, a Global Speaking Fellow and a 2022 inductee into the Asia Professional Speakers Singapore Hall of Fame, the author of 14 books including The Brand Playbook and Internal Branding, and the founder of Global Brand Academy. Selected GBA programmes can also be licensed so your own facilitators deliver them internally, with certification and licence terms agreed separately from a booking with Dr. Jerome.
Typically 45–90 minutes
Introduce ideas and set direction at a conference or leadership meeting
Half day, one day or two days
Build skills through exercises, discussion and practice
Agreed sessions over time
Support leaders or a core team as they apply the learning
Scope agreed with GBA
Develop internal delivery capability for selected programmes
| Format | Available duration | Best suited to |
|---|---|---|
| Keynote | Typically 45–90 minutes | Introduce ideas and set direction at a conference or leadership meeting |
| Masterclass or workshop | Half day, one day or two days | Build skills through exercises, discussion and practice |
| Coaching and advisory | Agreed sessions over time | Support leaders or a core team as they apply the learning |
| Certification and licensing | Scope agreed with GBA | Develop internal delivery capability for selected programmes |
Programmes can be delivered in person or online. Formats can be combined, such as a leadership keynote followed by a workshop for managers. Explore keynote topics

The starting point is a conversation about what your team needs to do better and where it is getting stuck.
Understand the challenge. Discuss your goals, participants and the situations they face at work.
Shape the programme. Select the topics, examples and exercises that fit your team's experience and responsibilities.
Practise the skills. Use relevant discussions, exercises and role plays; AI programmes also include hands-on tool practice.
Plan the next steps. Identify what participants can apply at work. Coaching or advisory support can be scoped separately when needed.
Examples from Dr. Jerome Joseph’s work with Global Brand Academy show how training can address different business needs.
AIA Group, one of Asia's largest insurance providers, sought to elevate agency sales performance and build a stronger brand identity across its regional operations.
Leadership capability strengthened across multiple agency layers
Sales influence and social selling effectiveness elevated at scale
Brand-led mindset embedded across agency teams
Increased readiness for AI-driven selling and marketing

OCBC sought to translate its values and brand promise into consistent, everyday behaviours across internal stakeholders.
Global Brand Academy designed and delivered the Brand Champion Programme, focused on:
Strong internal brand alignment
Employees empowered as brand ambassadors
Consistent delivery of OCBC’s values across teams and functions
SAP required rapid onboarding and capability uplift for new sales hires.
Delivered Sales and Negotiation programmes for
new sales professionals
Faster ramp-up of new hires
Better alignment between sales narratives and brand values
Improved confidence in selling and negotiation
Strong foundation in consultative selling
30 years working with over 1,000 brands in 41 countries.
Author of 14 best-selling books shaping the future of branding.
Captivating audiences with compelling stories and actionable insights.
Pioneering AI-driven solutions in branding, sales, and marketing.
Over 1.2 million lives impacted through his programs.
Delivering high-impact, unforgettable presentations.
Former CEO of a publicly-listed agency, bridging strategy with execution.
Doctoral thesis revolutionising brand, leadership and culture.








DJerome has been very instrumental in giving us insights and his views on the latest trends and I highly recommend it for this particular training.
Division Head | AI and Sales Workshop attendee
HJerome's presentation style is very energetic and very easy to understand.
HRD | Digital and AI Workshop attendee
SHe is very clear, he understands his audience!
Sales Leader | AI Masterclass attendee
CThe insights and strategies were not only practical, but tailored specifically to what we, as real estate professionals need.
Chang HuanSr. Associate Director | Propnex
HDr Jerome's teaching style is fun and engaging, making complex ideas easy to understand and apply.
HerbertSocial Media/Digital Marketer
TAttending Dr. Jerome Joseph's branding workshop was a game-changer for me!
TravisFinancial Wealth Architect
DJerome has been very instrumental in giving us insights and his views on the latest trends and I highly recommend it for this particular training.
Division Head | AI and Sales Workshop attendee
HJerome's presentation style is very energetic and very easy to understand.
HRD | Digital and AI Workshop attendee
SHe is very clear, he understands his audience!
Sales Leader | AI Masterclass attendee
CThe insights and strategies were not only practical, but tailored specifically to what we, as real estate professionals need.
Chang HuanSr. Associate Director | Propnex
HDr Jerome's teaching style is fun and engaging, making complex ideas easy to understand and apply.
HerbertSocial Media/Digital Marketer
TAttending Dr. Jerome Joseph's branding workshop was a game-changer for me!
TravisFinancial Wealth Architect
DJerome has been very instrumental in giving us insights and his views on the latest trends and I highly recommend it for this particular training.
Division Head | AI and Sales Workshop attendee
HJerome's presentation style is very energetic and very easy to understand.
HRD | Digital and AI Workshop attendee
SHe is very clear, he understands his audience!
Sales Leader | AI Masterclass attendee
CThe insights and strategies were not only practical, but tailored specifically to what we, as real estate professionals need.
Chang HuanSr. Associate Director | Propnex
HDr Jerome's teaching style is fun and engaging, making complex ideas easy to understand and apply.
HerbertSocial Media/Digital Marketer
TAttending Dr. Jerome Joseph's branding workshop was a game-changer for me!
TravisFinancial Wealth Architect
DJerome has been very instrumental in giving us insights and his views on the latest trends and I highly recommend it for this particular training.
Division Head | AI and Sales Workshop attendee
HJerome's presentation style is very energetic and very easy to understand.
HRD | Digital and AI Workshop attendee
SHe is very clear, he understands his audience!
Sales Leader | AI Masterclass attendee
CThe insights and strategies were not only practical, but tailored specifically to what we, as real estate professionals need.
Chang HuanSr. Associate Director | Propnex
HDr Jerome's teaching style is fun and engaging, making complex ideas easy to understand and apply.
HerbertSocial Media/Digital Marketer
TAttending Dr. Jerome Joseph's branding workshop was a game-changer for me!
TravisFinancial Wealth Architect
