Work

Our favorite Brand stories

Jerome has helped many Fortune 500 MNCs, SMEs and government organisations create
impressive performances across their Brand, Employee Engagement, Customer
Experience and Sales and Marketing arms. Through consulting and speaking, Jerome has
enabled these Brands to deliver outstanding performances, revenue and loyalty.

Jerome’s Global Impact

20

YEARS OF EXPERIENCE

33

COUNTRIES

1,000

COUNTRIES

1,000,000

PEOPLE

Case Studies

Jerome’s work is as diverse as out clients, but there is one communality: all of it encourages Brand action and inspires behavior.

ECS PACIFIC BREWERY

About

Changi International Airport consistently voted as the best airport in the world, already has a world class Brand in place. So the main task was to guarantee that the employees could communicate the Brand to a level that customers could indulge in the experience. The game plan developed was a mixture of strategic communication tools and internal staff training. Visual and experiential communications tools including the creation of a Brand mascot greatly helped to personalize the Brand personality.
http://www.changiairport.com/

Outcome

As a result of the efforts staff achieved greater understanding of the Brand. Greater awareness led to increased pride among employees. Consequently, they were more willing to be active Brand advocators and committed staff workers.

DBS Pacific Brewery

About

DBS Vickers collaborated with Jerome and his team to align their employees within the company with the Brand values and promise. The objective of the campaign was to increase branded service quality, build personal brands and instill the DBS Vickers Brand DNA within the employees. We provided a series of programmes to achieve the objective. The programmes we conducted included Brand Champion Mindset, Personal Branding and Branded Customer Experience. These programmes were conducted for different level of staff from senior executives to front line staff.

Outcome

Through our various workshops, DBS Vickers enabled their stakeholders to represent their Brand and to position themselves as a leading securities and derivatives brokerage firm in Singapore with a strong Brand focus. The Brand was reinforced and driven from within.

DELL

About

Dell wanted to elevate its OEM Division into a more prominent position as a leading player in SEA. Jerome worked with Dell to create a robust Brand in the region through stronger Brand strategy that aligned its employees and motivated them to live andcommunicate the Brand.

Outcome

Dell wanted to elevate its OEM Division into a more prominent position as a leading player in SEA. Jerome worked with Dell to create a robust Brand in the region through stronger Brand strategy that aligned its employees and motivated them to live and communicate the Brand.

Changi Airport

About

Changi International Airport Consistently voted as the best airport in the world, already has a world class Brand in place. So the main task was to guarantee that the employees could deliver the Brand to a level that customers could be engaged in a branded experience. The game plan developed was a mixture of strategic communication tools and internal staff engagement. Visual and experiential communications tools including the creation of Brand assets also greatly helped to personalize the brand personality and programmes to drive the branded customer experience mindset.

Outcome

As a result of the efforts staff achieved greater understanding of the Brand. Greater awareness led to increased pride among employees. Consequently, they were more willing to be active Brand advocators and champions to deliver and extraordinary branded experience for their audience.

Singapore Post

About

SingPost sought to instill its values in its employees and thereby increase customer satisfaction. It wished to develop its Brand service culture across the broad spectrum of its employees from the ground up to the middle management to a level that truly engaged its customers. The first step was the development of Service Champions via our innovative workshops. Service Champions are essentially staff trained to have an intuitive grasp of company values and service standards and act as a model for others.

Outcome

With the Service Champion team in place, Jerome and his team helped to create the awareness throughout the SingPost team. Employees internalised the company s values to a point where their behaviour was influenced. They displayed their company s Brand value in daily operations. Clearly their understanding of service had increased in depth.

Pfizer

About

The mission entrusted to us was to build a strong internal Brand for Viagra and OverActive Bladder Brands. Jerome and his team formulated the Live the Brand and Brand Champion strategy workshop to do just that. The marketing team, gained an intuitive understanding of their division and parent Brands. They internalised the values of Pfizer and the product Brand across their key touchpoints and learnt how to keep their Brand personality alive..

Outcome

The mission was successfully accomplished in fact teams in the diverging Overactive Bladder division (OAB) and Viagra division now have a better more thorough understanding on the Brand and how to be a stronger Brand champions for their Brand.

Asia Pacific Brewery

About

Jerome and his team were tasked to help the employees to represent APB Brand in general and distinguish the corporate Brand form the individual Brands. By devising the Brand champion workshop to develop and grow a Brand Champions Team, we empowered the team members with thorough Brand knowledge and the capacity to engage and influence peers to view the Brands in the right perspective. To guarantee the longevity of the Brand alignment a comprehensive internal communications strategy was put in place.

Outcome

Consequently, APB is better able to juggle the strong Brand personalities and balance its own. Employees are now able to effectively project the different Brand’s personality as well as align their behaviour with the Brand values.

OCBC QPI

About

With the aid of proprietary tools Brand Performance to get information, Jerome and his team conducted an extensive Brand audit. The aim was to document the values and culture that underpin the company and department dynamics which enables OCBC to be a global financial service player. We designed a strategic framework to translate its findings into a comprehensive part of OCBC QPI’s internal Brand program. The
framework consisted of strengthening Brand identity and expression to increase internal Brand awareness and drive a brand champion mindset.

Outcome

After the vision, mission and direction was refined OCBC QPIs Brand was revamped and created a strong positive impression to its audience and consequently the internal Brand position was strengthened.

BASF

About

BASF was initiating an internal campaign called ONE BASF. The aim was to reinforce its internal Brand across its key offices in the region. Research was undertaken to understand the BASF value and the objective of the initiative. The knowledge contributed to the crafting of the ONE BASF Brand strategy map. Following that we devised the Brand Discovery Workshop. After interactive sessions, lively discussion and action immersions, the Brand DNA of ONE BASF was established. Internal Branding workshops were devised to transmit what was discovered in the Brand discovery sessions to the employees across
the company

Outcome

The outcome is a company that is thoroughly clear about its objectives and direction. The leaders are able to communicate the internal Brand essence to the employees.

Master Builders Solutions

About

A new global Brand offering by BASF, Master Builders Solutions engaged us to create their Branded culture across 30 countries. We worked closely with the Master Builders Solutions team to Strategise their internal culture and internal brand alignment. Phase one kicked off with our Brand Coach Workshops to train key brand champions within the organisation to drive the Brand from within followed by Live the Brand workshops across the world to impact the global offices in 30 countries.

Outcome

Through The Brand Theatre's Research and Strategy framework, and workshops, we helped Master Builders Solutions developed a Branded culture that was rolled out globally for a world-class Branded culture from a worldclass brand.

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Testimonials

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A snapshot of some of our clients

Healthcare

  • ASEAN Cardiology Congress
  • Asia & Oceanic Congress of Obstetrics and Gynaecology
  • Astellas
  • Bausch & Lomb
  • Bristol Squibs Meyers
  • Echogram Conference
  • Norvatis
  • Occupational Health Congress
  • Parkway Healthcare
  • Pfizer
  • PharmaAsia
  • Singapore Cancer Society
  • Zuellig Pharma

Finance

  • American Insurance Association (AIA)
  • Citibank
  • DBS Vickers Securities
  • Development Bank of Singapore (DBS Bank)
  • Great Eastern
  • Manulife
  • OCBC Bank Singapore (Oversea-Chinese Banking Corporation)
  • Pricewaterhouse Coopers (PWC)
  • Prudential Financial
  • Standard Chartered Bank Singapore

Communication

  • Mobile One
  • Singtel
  • Starhub

Education

  • Anderson Junior College
  • Bishan Institute of Technical Education (ITE)
  • Bukit Panjang High School
  • Catholic Junior College
  • Greenridge Secondary School
  • Jurong Junior College
  • Nan Chiau High School
  • National Institute of Education (NIE)
  • National University of Singapore (NUS)
  • Queenstown Primary School
  • School of Science and Technology
  • Science and Technology Fair

Governments & Infrastructure

  • Building & Construction Authority (BCA) Singapore
  • Changi Airport Singapore
  • Emirates National Oil Company (ENOC)
  • Housing Development Board (HDB) Singapore
  • Infocomm Development Authority (IDA) Singapore
  • Land Transport Authority Singapore
  • Development, Youth and Sports (MCYS) Singapore
  • Ministry of Education Singapore
  • Ministry of Environment (SIE)
  • Ministry of Health (MOH) Singapore
  • Ministry of Manpower (MOM) Singapore
  • Ministry of Trade & Industry (MTI) Singapore
  • National Environmental Agency (NEA) Singapore
  • National Speakers Association of America
  • Singapore Air Force
  • Singapore Armed Forces
  • Singapore Custom
  • Singapore Police Force
  • Singapore Post
  • Singapore Sport Council
  • Supreme Court Singapore

Hospitality & Leisure

  • Asia Pacific Brewery
  • Bar None
  • Billy Bombers
  • Cathay Organisation
  • Change Alley
  • Changi Airport
  • CHIJMES
  • Coffee Grounds
  • Golden Village
  • Grand Hyatt Hotel
  • Kentucky Fried Chicken
  • Malaysian Airlines
  • Marriott Hotel
  • MTV
  • Ritz Carlton
  • Royal Plaza at Scotts
  • Sentosa
  • Suntec Singapore

Technology, Logistics, Resources

  • Agilent Tech
  • Baker Hughes
  • BASF (Badisch Anylene Und Soda Fabriques) Singapore
  • CommServe
  • Communic Asia
  • Dell
  • Electrolux
  • Epson
  • Eucon
  • Europtronic
  • Hitachi Zosen
  • IdealSoft
  • Logitech
  • Malaysian Airlines
  • Master Builders Solutions
  • Microsoft
  • Motul
  • Netsapp
  • Optus
  • Parker Drill
  • Plaskon
  • SCM Microsystems
  • Skyblue Airlines
  • Sunningdale Tech
  • Xero

Real Estate & Retail

  • AsiaGem
  • Belgravia Residences
  • Change Alley
  • First Oriental
  • Scanteak

FMCG

  • Barn Veggies
  • G6Maxx Sports performance drink
  • InMilk Gold
  • InMilk Infant Series
  • Le Fraiche – Collagen
  • Nutrilat Infant Series
  • Nutrimum
  • Shakers Nuts

Non-Profit

  • Beyond Social Services

Retail & Services

  • DHL
  • Nike

Social Services & Events

  • Festival of Arts
  • Global Motivational Congress Oxfam
  • Relay for Life
  • Singapore National Arts Festival
  • Singapore Writers Festival
  • Social Development Network (SDN) Singapore
  • Swift International Banking Operations Seminar (SIBOS)