Corporate Image From A Corporate Trainer In Singapore

If you want your brand to stand out in a market as saturated as the one we live in today, you must have as a business requirement. Establish your brand corporate image immediately to achieve an increase in sales, enjoy the benefits and ensure success. Let us begin and read some important pointers from the best Corporate Trainer in Singapore.



The personality of the company

Corporate identity defines the personality of a business. The identity dictates types of employees, the appearance of the products, the packaging of the product and the physical characteristics of the warehouse.

These attributes allow customers to identify and be able to refer to a company, giving recognition, even similar to the human and sealing their qualities. Companies can be energizing, compassionate or reliable.

Clients, who can relate to a company, create an emotional bond. All strong connections lead to high customer loyalty, increased profits and beneficial word-of-mouth advertising.



Long-term planning

The establishment of a corporate identity requires a commitment to a long-term plan for commercialization and product consistency.

Focusing on the future, while managing day-to-day operations, help focus on quality, guide the employee’s energy and lead the company towards a shared vision. The influences of the corporate brand, both at the core of the company as well as the customers.




A combination of colors, logo and a consistent image allow customers, partners, and employees to immediately recognize the company’s products or information.

Physical identification and characteristics allow customers to easily identify the product of a company where we live in a saturated market for purchasing decisions. An effective corporate identity helps the “image” of the company to be positioned in the mind of the consumer.




Corporate identity allows marketing efforts to easily reach the most appropriate segments for the offerings of their products. The brand of a company can be distinguished by lifestyle, geography and socioeconomic factors.

Branding helps consumers choose the right products for their needs, desires or wishes. The brand is also compatible with the pricing strategy for the target market.



The Market Share

Expanding to new geographic markets or consumer segments is a challenge, especially if the competition is high. Corporate identity helps prepare the way for a company to increase its market share by expanding the footprint of its product.

An established and known brand requires less effort on the part of marketing to sell the company, its products, and services in a new market.

A strong brand image, together with a product of desired quality, can infiltrate an established market and quickly take market share and increase the company’s profits.

What are the variables for the management of the Corporate Image?


In the process of corporate image management, the fundamental variables are:


  • Corporate identity
  • Corporate image
  • Corporate communication
  • Feedback


The corporate identity is the reality of the corporation, these are the unique and individual personality of the company that differentiates it from other companies. Corporate communication is the set of sources, messages, and media, by which the company transmits its uniqueness or brand to its different audiences. The corporate image is in the eye of the spectator and the impression of the global corporation in the power of its diverse publics.

The objective of corporate image management is to communicate the identity of the company, for those audiences or groups that are important for the company; in such a way that they develop and maintain a favorable opinion of the company.

This process consists of the configuration of a positive identity, communicating this identity to the significant audiences, and obtaining feedback from the audience, to make sure that the message has been interpreted positively.

An unsatisfactory image can be improved by modifying corporate communication, re-configuring corporate identity, or both.



Grow and Create World-class Brands. Jerome’s unique and proven training methods cover more than just growing and differentiating your Brand. Browse through our workshops and contact us for more information on running these workshops. Experience engaging sessions with a global speaker and trainer. Email us at or Call us at +65 9271 6973.

Why Hire a Marketing Consultant

I’m a marketing consultant, so the title of this post should not be surprising, but let me start with why you should not hire a consultant.


Advisors and consultants are not magicians. Do not look for someone for your marketing if your product does not make sense. Do not wait for a consultant to enter the scene and get you more clients if you do not have a methodology that allows you to stand out. And finally, you don’t have to hire a consultant so you can abdicate the important role of marketing to an expert.


A good advisor or consultant will not take your money unless they think they can really help you no matter what you think your main need is, you should hire a consultant to help you in the following areas:


You Need a Real Strategy

A good advisor or consultant will demand that you spend time in building a firm foundation based on the strategy before proposing a series of tactics aimed at increasing traffic. You’ll find that your marketing efforts never seem to pick up until you find a way to change the context of how your ideal customer sees what you’re doing,


You Need Fewer Goals

A good consultant will help you determine your work with the highest priority in profitability and your most urgent objectives according to where you want to be in five years, in three years, or in a year – not next week. And, a good advisor or consultant will make sure that the number of priority objectives at any given time stays very, very small.


You Have a Resource Deficit

Sometimes in the “do it all yourself” world of small businesses, it is difficult to detect the areas that require external help. You may be able to configure your newsletter, add plugins for WordPress and create basic graphics for your social networks, but all this work actually steals your focus from the work that gave you the highest profits.

Sure, those things mentioned above may need to be addressed, but a good consultant will help you stop doing things that are better handled by others.


You Need to Solve or Improve Your Conversion

This may be my favorite point. Too many business owners and unfortunately some consultants focus on traffic and like when the highest priority should be conversion. When you can find a way to get the visitors and prospects of your website to respond to your sales presentation to buy, you can build a significant business.

Once you have the right conversion strategy in place, you can buy ads that increase traffic with confidence, in fact, you can get a dividend from those conversions.


You Can’t Focus

One of the hidden secrets of counseling and consulting is that a part of you simply needs someone to help you manage – someone to help you document your goals and objectives and then hit you with a kind of stick when you are wandering with new ideas and social networks because sometimes maintaining concentration seems too boring.

The greatest benefits are achieved when your approach begins to produce results. A good advisor or consultant will demand metrics linked to objectives and help you process and understand the global value that derives from achieving your goals.


Jerome Joseph CSP, Global Speaking Fellow. Renowned Brand & Marketing Keynote Speaker Creating Branding Experiences through Consulting, Keynotes, Workshops, and Coaching. Transform your approach to sales and drive brand value for long term brand success. Talk to us. Email us at or Call us at +6592716973.