Choosing the best professional keynote speaker is one of the most important things in organizing an event for your company. Why? Their names and specialties will be the claim so that your listeners must have the interest to listen and be at the conferences or workshops that you give.
Take note, we tell you how to choose the perfect speakers.
To choose the best speakers for your company you have to record the three fundamental words: objective, relevance, and influence.
And you will wonder, what do they mean? Here is the definition that you are interested in knowing:
Relevance: A renowned speaker, known inside and outside the sector of your event, is a claim of 10 for listeners, but does it make sense? If you have access to an influential speaker but have no quality information to contribute to your event, do not force their presence just to have someone “famous.” The goal is for your listeners to have relevant content, not an autograph.
Purpose: You must be clear about the purpose to be achieved with each speaker. For example, the main speaker is the one who will create expectations among the employees and set the tone of the company event. On the other hand, the speaker who opens the talks after will have to be someone dynamic who wakes up employees with a topic that does not require maximum concentration.
When you organize the agenda with the speakers you must take into account the style of each one, the objective of his presentation and the schedule you assign. To repeat the experience, everything counts to get your assistants.
Influence: In addition to looking for speakers with excellent communication skills, a great speaker has to build trust with the employees enrolled in your event and that his career serves to persuade the public who still has doubts.
Look for people with influence in social networks and a solid reputation. Your event must have influencers from the professional sector.
What Speaker Profiles Can You Find in a Professional Event?
The relevance, purpose, and influence are the keywords you should have a professional speaker, and those qualities can be found in various types of speakers.
There are several categories of speakers that you can easily recognize, pay attention to the descriptions and decide which of them you want to sign.
The expert in the field: The speakers who are experts in the field are ideal for specialized conferences. This type of professional is up-to-date with the news on the subject it deals with and provides a fresh inventiveness that makes a difference in the growth of your organization.
The famous speaker: There are speakers who are famous between the professional sector and outside it. These names are very interesting to keep in mind because they give visibility to your company but remember not to force and invite one of these speakers if it does not provide relevant information that defines your organization.
Where Do I Find the Best Speakers?
Now that you know what a speaker should have and what profile he can have, where can you find them?
Surveys among employees. Why don’t you ask employees which professionals they would like to hear at your event? This way of deciding who your speakers will be offers you information about the interests of your listeners and perhaps leads you to contemplate names that you didn’t have in mind.
Internal members, partners, and sponsors. It is normal practice for employees and organizing members to speak at their events. The possibility of offering a speech is also extended to sponsors and partners. This type of speaker is the easiest to ensure because they involved beforehand in which this project works out well.
If you’re looking for a type of speaker with specific characteristics, make it clear in the call and carry out an advertising campaign so that this proposal reaches the largest number of interested professionals. There are people who are experts on corporate event speaking. One of those is Jerome Joseph who’s a Global Speaker with industry experience as a CEO. To know more, contact him on +65 9271 6973 or email Jerome@jeromejoseph.com.