Rampantly seeing the words “global thought leader” online might give you the impression that this is just another title that the internet uses to call someone with thousands of followers online. Unfortunately, it often comes across as an empty marketing word. However, when thought leadership is done correctly, it can shape your brand and company in ways that wouldn’t have been possible otherwise; it can put your company at the top of your field, create new opportunities for your business, and establish trust with your audience and customers.
A global thought leader is a recognized personality in a specific field; they are sought out for their wisdom. They are asked to share their experiences and expertise at public events or closed conferences. Of course, being a thought leader doesn’t happen overnight. As a globally recognized thought leader himself, Jerome Joseph is familiar with this. Immeasurable hard work goes into creating a strategy to become a successful global thought leader in your industry.
With that said, you are in luck, if you are aspiring to be a thought leader in your field, we’ve compiled a few key pointers from Jerome Joseph that you can use as a stepping stone to becoming a successful thought leader. In this article, we will be talking about the steps in becoming a thought leader, the characteristics that a successful thought leader has, and strategies that you can follow to be a globally renowned thought leader.
How to become a thought leader
1. What are you an expert in?
We can’t be experts about everything, no one is and no one can be. You need to recognize this as an aspiring global thought leader. This is why thought leaders have a niche and they stick to that niche, expand their knowledge and experience regarding that field to be able to bring more to the table.
What do you love the most? What are you passionate about? What fulfills you? What can you share with your peers? What do you think would help your peers?
2. Use your voice to create content
Once you figure out your niche, you also need to work on yourself. After all, you’re not just all about the content, you need to market yourself as well. You might have an incredible niche with great content, but if you can’t deliver your message effectively, it’s going to be hard to be a thought leader, let alone a successful one.
When making content, try to cater to your target audience, showcase your expertise, and sell yourself well. This doesn’t mean that you have to be someone you’re not. Be authentic, viewers and readers can easily spot a pretentious fellow.
3. Say no to self-promotion
How many times have you seen someone promote themselves online? Now, how many times have those marketing strategies worked on you? Most of the online publication editors say that the biggest problem that they see with people’s content is over-promotion.
Good content can be of tremendous help for your company, but that doesn’t mean that you have to talk about your company all the time. Provide helpful information and insights to your audience and they’ll remember your company for good reasons.
4. Consistency is key
Being a global thought leader isn’t a one-time deal. You have to keep working on your image, reputation, content, and strategy. You need to create a schedule for when to publish content, rethink content ideas, or strategize. You have to commit to being a good thought leader if you want to be a successful one.
5. Take advantage of video platforms
It isn’t a secret that a lot more people prefer to watch videos than read articles, this is just how the masses consume content nowadays. With that in mind, try to take advantage of it. A successful thought leader can adapt with the times. Try to create a video that will speak to your audience. Jerome Joseph himself publishes articles online and creates helpful videos on his YouTube channel. You can also use Instagram and Facebook as those social media platforms have become more video-friendly over the years.
6. The sky’s the limit
Don’t limit yourself when it comes to publishing your content. If you want people to see you, notice you, and hear from you, you need to show your work to them. Your company blog is a good place to start but its reach is frankly limited. Try to figure out where your audience frequently stays, which publication or which social media site. Then, find a way to get your content there. You can make articles, infographics, podcasts, or simple videos – whatever helps you get your message to your audience.
7. Have a smart support team
In theory, you can be a successful global thought leader on your own, but you’re only going to make it unnecessarily hard for you if you plan on going that route. It’s always better to have a great team that will support, help, and push you to the best that you can be. Make sure that your team can work around each other’s strengths and weaknesses to reach a common goal. Behind Jerome Joseph’s success is a team of smart individuals that take part in the creation process, a team that truly understands the mission and goes for it.
Strategies you can follow to become a successful thought leader
Find your spark
As mentioned earlier, authenticity and consistency are big factors in becoming a global thought leader. It’s going to be difficult to keep going if you aren’t being true to yourself. Find the thing that will consistently set off a spark in your head, generate ideas, passion, and emotion. For Jerome Joseph, it’s all about the fulfillment of helping people level up their businesses through smart marketing and branding. What gets you fired up?
How many times have you had a great idea only to have forgotten it moments later? Don’t let that ever happen to you ever again. If you want to be a successful global thought leader, treasure those ideas. Once you get a burst of inspiration that will help you come up with a lot of clever ideas, write it down immediately. Even if it seems ridiculous, you’ll be able to improve on it when you read it again at a later date.
Engage with your customers
Some of the best constructive feedback that you can get are the ones from the receiving end of your craft. Converse with your audience, ask them the strong and weak points of your content, ask them what you can try and work on, and you’ll get a really helpful answer most of the time.
Intelligently position yourself
Determine what you want to be known for and figure out the best way to describe it to people. You must keep it brief, concise, and memorable. You don’t want to end up explaining yourself in paragraphs after paragraphs when people simply asked you about what it is that you do. Try to stand out.
Prove your credibility
Let’s say you’re an expert in branding strategies, what makes you an expert? What kind of strategies have you done before? How many companies have you helped already? What evidence do you have to support your claims?
Those are just some of the questions that you should be prepared to answer. Most likely, you’re in a very saturated field already which is why you have to prove that you’re better than your competition. You should be able to build trust and convince the masses that they need to go to you for the services and expertise that you have to offer and not anyone else.