They Don’t Know What Not To Do
Without fresh perspective, companies go stale. Kodak and Nokia were once glorious brands that are now merely shadows of their former selves. An external brand agency can help refresh your company’s look and feel, injecting new life into your brand.
There Is No Leadership Buy-in
Brand strategies may look good on paper, but when leaders don’t walk the talk, employees don’t either. Strategy does not simply end with a new design or brand story – managers must be willing to continuously execute on the brand strategy for it to truly succeed.
They Don’t Know When To Dust Off The Cobwebs
Did you know that Harley Davidson once sold cake-decorating kits? Of course you don’t – because the product was a huge flop. Sometimes, knowing what not to do is just as important as knowing what to do. Global Brand Academy offers a four-step proprietary tool that can help your company move in a solid brand direction.