Best Practices to Boost Your Personal
Brand Online

Your personal brand represents who you are to the public to make others recognise who you are. Your personal brand makes you unique and helps you stand out from the competition. With a solid personal brand, you can build bridges to a more robust network and attain your personal and professional goals.

Hence, it’s essential that you continuously improve your personal brand. Here are some practical personal branding tips to take your brand to the next level.

Identify who you are

To build a personal brand that reflects who you are on a professional and personal level requires some introspection. In what areas do you tend to excel? What characteristics do I usually get compliments on? What projects do I work on that don’t leave me feeling drained or exhausted?

Determine what you aspire to be known for

When you’re building your personal brand, you’re not just displaying who you are to the rest of the world. Essentially, you’re making the roadmap of where you want to be in the future.

Define your target market

Once you figure out who you are currently and where you want to be in the future, you need to determine the audience you intend to reach. Given your strengths and weaknesses, it is essential to gear your personal branding efforts towards a particular target market.

For example, if you wish to change careers or move to a new company, consider updating your LinkedIn account. Recruitment professionals will identify you more conveniently when you’re proactive in making yourself known.

Prepare an elevator pitch

You don’t have to be selling a product or service to develop an elevator pitch. Essentially, when someone asks you who you are, you should be ready with a 30 to 60-second story that encapsulates your identity and goals.

To avoid over-explaining or rambling, it would be best to have three key messages in mind. These messages should be easy to memorise. You’ll be more memorable if you keep your explanation short but impactful. To find out if your pitch sounds compelling, you can practise it with others. They can help you improve your messaging moving forward.

Keep it consistent

Improving your personal brand is a slow and steady process. Throughout your journey, you must keep things consistent. Like a company or organisation, you should be extremely strict when sticking to your branding.

Having a distinct style, font and imagery will help others identify who you are. If you’re unsure of where to start, you can hire the services of a professional graphic designer. He can help you craft your branding clearly and consistently. In addition, having a branding guide will help you stay on track to attain your goals.

Maximise your social media presence

Social media has levelled the field and provided more people with platforms to showcase who they are. You should take advantage of your social media channels to show the world who you are.

Being proactive in social media can open many opportunities in the professional world and connect you with like-minded individuals. Hence, there is value in using your voice on various social media platforms. LinkedIn is a great networking platform to expand your reach, and taking the time to share your accomplishments and thoughts can lead to valuable connections. Instagram is a visual platform, so you should share highlights of your personal and professional life tastefully.

Continuously expand your network

Having a solid circle of friends and colleagues can be comfortable, but you limit the opportunities that come your way by staying in your comfort zone. You can build your personal brand better by going beyond your immediate circle and expanding your network.

You might meet your next client or employer through networking events. There is always room for improvement, and you get to learn more by opening yourself to more people. If you can’t attend in-person events, you can join virtual ones in the meantime. What’s great about online networking is that you can connect with anyone across the globe. The possibilities are endless when you open yourself to new beginnings.

Get some professional help

Consulting with a personal branding consultant can help you in your journey to building your personal brand. You’ll get to clearly identify who you are and what you need to do to achieve your goals with some professional help.

Having a personal brand paves the way for continuous progress. You can reach your goals and stand out from the competition with a clearly defined and compelling personal brand. That’s why you should invest in yourself by booking a consultation session with Jerome Joseph.

Dr. Jerome Joseph, CSP, is a Global Speaker with industry experience as a CEO of a listed brand agency. He is recognized as a Top 30 Global Thought Leader on Branding, has spoken in 34 countries, and has worked with over 1,000 brands. For a more comprehensive introspection to improve your personal branding, you can email us at jerome@jeromejoseph.com or contact us at +65 9271 6973.

7 Ways to Build Personal Branding

          Personal Branding? Most companies do not like to talk about it, but they like that they can get through it. Let’s take a look at the current advertising situation. In the advertising world, we only see some ads in which Branding is not present. 

        We see how a soccer player being used to promote an online gaming website or something we see how a foreign singer is used to promote enviable cruises.

     Now, we could venture that this concept is something that will be taken into account nowadays. Read these ways if you want to know how to grow your personal brand

  1. Keep your website updated

It is recommended that you review your website to see what you can improve. You can always remove or add things that can give less or more value to your website. Think about changing the template if you have been with it for a few years or if you think the one you have is not worth it anymore, think about acquiring a new one.

Try to change your photo looking for either a professional photographer or a friend who knows about photography.

  1. Take care of your personal image

Image is a very controversial issue. While it is true that a clear and defined image is required when communicating and transmitting with your Brand.

Remember that one can show closeness with formal clothes. For everything, there is a certain balance. And the extremes are never good.

Unless you are clear an artist who wants to give the note.

  1. Work your social networks well

Social networks are not an issue that we should leave behind. Imagine that someone entered your Twitter account or any other network and saw that your last post was more than three months ago.

Publish your blog entries always and above all share that of your colleagues by profession. Especially Twitter, Facebook, Google Plus and Linkedin.

  1. Pamper your work as if it were the first

 Whether you are a salaried employee like many or you are a freelance worker, it is time to also consider what jobs you do. It is a fact to consider when recruiting.

Think that you have to give all the best of yourself for that job knowing which part will be taken into account in the future.

Depending on your own experience and your marketer smell, it will tell you in which projects you can succeed and contribute and in which you cannot.

It is obvious that if you barely have experience it is something that you will not take into account, but time passes and sometimes you have to say NO.

And to those who say yes, show the professional you are. Try to please your boss or client. Today, positive ratings of bosses on LinkedIn, as well as co-workers, are quoted higher.

  1. Design your Professional Card exquisitely

Business cards are very beautiful and super effective when it comes to events of any kind or meetings. We have to think that all of the above you just read comes to this card.

Sometimes they are very complicated to design. They are like desserts: either you put the exact amounts or it won’t work out for you.

  1. Relate with your colleagues in the sector, mostly offline

It is not a banality and it may be obvious what I am telling you. But it is like that, you have to meet a lot of people, but try not to convince them by talking about how professional you are.

Try first to listen and not hear, talk about whatever is saved you are one of the best. You can talk about how well a partner does, for example.

Even if you have time, talk about current affairs. Look for closeness and use kind words. It’s about leaving a good impression and not overwhelming them.

  1. Take advantage of Networking events

Yes, I know. You will say: but where do I get the time? That is like a daily struggle because in addition to work we have family and / or social life.

Try to distribute everything you can. Well, even if you only attend one hour or forty-five minutes. There are forty-five minutes that you interact with colleagues and maybe also with unknown people who may end up in a collaboration, or contract. This will extend your radius of influence. Hire a corporate trainer if you must to help you build your organization’s personal brand. 

Need to learn more? Contact Jerome Joseph to know how we can help you. 

+65 9271 6973.