The Three Laws of Personal Branding

Personal branding is essential if you want to find success in your professional career as it brings into play your ability to stand out in the market place. If you are looking to stand out in your current job or in the marketplace than Personal Branding is critical to delivering your brand essence consistently and memorably to your target market.

Here are 3 quick ways to help you build your Personal Brand:

Law 1: Find your unique brand position

What is your Brand Value and Personality and how unique is this? Does this Brand personality relate to your target audience? While it might not be easy to find the answer, the time you spend on it is well worth it.

Law 2: Maximize your visibility.

A strong brand personality won’t do you any good if it doesn’t reach the right people. That is why visibility is very important. You should spend a lot of time to maximize your visibility if you want your brand to be recognized. While there are many ways to do it, here are some ideas:

Create a blog

Write articles

Speak at seminars

Attend networking events

The bottom line is you should reach out constantly and consistently.

Law 3: Build a wide network of contacts and associates. Successful people nurture a network of contacts.

You could start off with your existing network and later work at building a larger network through networking and word of mouth.

Stop Thinking About Your Logo

Design-led Branding Versus Strategy-led Branding

With our experience working with various organisations, there are two types of designs typically asked of us: one driven by gut feel and how the logo is best represented and another one that focuses on how brand strategy and the brand story can be integrated across touchpoints For a brand to stand out in the long run, it is not just about the visuals or your logo. Think about this: Starbucks logo is a naked mermaid, Nike is a swoosh and Google is just font typography. Simple, understated and really not visually that powerful but yet each of these brands tell a powerful story across its key touchpoints. Think about how iconic these brands have become. Remember Strategy drives the Experience! Focusing on logo or just collaterals without giving thought to your overall experience is risky and. Stop thinking about the logo and start thinking about your brand experience. Do you want a brand that looks good today but forgotten tomorrow?

Design-led Branding

  • Focus on Tagline
  • Focus on Logo
  • Focus on Collaterals

Strategy-led Branding

  • Focus on Overall Brand Experience across Touchpoints
  • Focus on Delivery of Brand Promise
  • Focus on Memorable & Differentiated Branded Story