Rules of Personal Branding

Do you have a profile on social networks like LinkedIn? Well, maybe you’re not aware, but without realizing it, you’re already working on your personal brand! But, what is this about the personal brand?

The personal brand or Personal Branding consists of treating a physical person as a commercial brand in order to position the professional as an expert or specialist in their sector and make it stand out from its competition.

That is why, being a brand, it must be transmitted as if it were a trademark: logo, typography, and corporate colors, communicative tone, etc. If you want to draw the attention of your audience and convince them of why you are the better option and not your competition, it is necessary to take into account certain factors that will make you a prominent professional in a saturated Internet:

 

Identify who you are and whom you want to become:

If you know the goal you can trace the strategy to reach it. It is very important that you analyze what you want to achieve with your business.

 

Address a specific audience: 

When we start we make the great mistake of wanting to reach the maximum number of people to get clients at all costs. If you do not address a specific audience you will end up not connecting with anyone, nobody will feel part of your brand or feel identified with the values, services, etc. that you offer.

 

Specialize in a sector and a specific activity: 

Do not pretend to do everything. Specialize in one thing and be the best in it. Define your PUV (Unique Value Proposal), the one that can not be imitated, that is part of your skills and your personality and that is lasting over time.

 

Work your corporate identity: 

create your own manual or identity board and keep it in mind for all communication you carry out. This should include your logo, colors, fonts, icons, corporate material, etc.

 

Improve the life of your customers: 

add value to your services. Your clients will come to you for help, for solutions to their problems. Whenever you create a service, do it from the perspective of necessity: What does your client needs and what can you help him with?

 

Packetize your services:

 Once we have identified the needs of our target audience, we will offer a specific service for each of your needs. These services will be very well worked (especially their sales texts) so that the user has no doubt that they need it imminently.

 

Think with strategy:

 Try that your range of services that you offer complement each other. That is, a customer who acquires a service needs a more complete or more premium or that covers another need that your client has and that does not cover the previous one. This will make your client’s investment in you greater.

 

Create a selling web that works on autopilot:

 your website will be your eternal showcase, a commercial that will be working for you 24 hours without rest and for that reason, it is very important that each of its elements is very studied: copywriting, architecture, visual image, usability … Create a route that guides the user from the moment he arrives at your website until he takes the action you want: contract, contact, subscribe, buy …

 

Look for the maximum ways of monetization:

 by positioning yourself as an expert in your sector, you can not only work offering your services, but you can also obtain other income channels, such as writing books, giving courses or workshops, giving lectures, etc.

 

Surround yourself with good professionals who compliment you:

 The networking also exists in the digital world and it is very important to create alliances with professionals who address the same public as you without direct competition. For example, a web designer and a copywriter will capture clients independently but can recommend the services of the other affiliate as a member.to learn more you can visit us or contact us at 65 9271 6973.

Tips to Create Compelling Brand Personality

What is Brand Personality?

Brand Personality is a set of human characteristics associated with a brand, product or service. For example, we think CNN as a trustworthy and knowledgeable brand, likewise, Marlboro brings out the image of masculinity, freedom and adventurous. Having a brand personality will make your brand stand out and different from your competitors, and planned right, could be the source of connection between brand and consumers. However, it is not always easy to create a strong and clear brand personality. We would like to share a few tips that you need to observe when it comes to designing your brand personality.

Brand Personality needs to be different!

What is the point of having a personality that has been overused by your competitors? By being original and authentic, you stand a much greater chance to be noticed by your consumers. Take Southwest Airlines for example. When every budget airlines shout “I’m affordable!”, “No frill!” and the like, SA went further, finding a niche personality that create a uniqueness by adding “FUN”, now if you do not want to pay through your nose for your airline ticket, but also do not want to get bored stiff, you will fly Southwest.

Brand Personality needs to be credible!

Just like human being, brand personality needs to be crafted in an authentic way based on your capabilities and competencies. Otherwise, consumers will find the discrepancies and start to doubt your brand. A neighboring country immigration office includes “Friendliness” as their personality, but unfortunately, nobody could, after 8 hours shift day in and out, smile at everyone they face. It would be more credible if they adopt “courteous” and “efficient” as their personality.

Brand Personality needs to be relevant!

It might be a no-brainer, but sometimes, because of the creative process, strategists often forget that whatever they create, should relate back to the targeted customers! If you are in a B2B business, most likely you would not adopt a “fun, carefree” personality because this is not what your target market wanted. Likewise, if you are a luxury goods retailer, you do not want to show “funky” as your brand personality. Pick the best personality that connects to your brand and audiences!

Brand Personality needs to be consistent!

We are always the biggest advocate of consistency. Without consistency, your message will simply be diluted overtime, and again, your customers will start to doubt you. To do this, you as the strategist of the brand, need to formulate the personality clearly, and translate this personality to your touchpoints, thus creating the coveted consistency.

Creating a brand personality (or creating a strong, world-class brand in that matter) is not an easy task. It is a journey that never ends and sometimes you will find obstacles in the way. Contact Jerome now, so he can help you to alleviate your problem and creating real impact that drives your bottom line!