How Your Employee Training Programs & Company Culture Are Connected?


FACT: Employees play a big part in the success of a brand. A culture that celebrates their importance, constantly connects them with the brand and rewards their milestones affect their work in an organisation.

Successful brands know how to sell to their customers but selling their brand to their employees is equally important as well. It is essential to be able to design training programs that support the brand’s mission, vision and values and further foster the culture you have envisioned internally. It only takes ONE disconnected team member to derail a business process or potentially damage the overall brand. A good culture that champions growth and development as an individual and as a team has a direct positive impact on employee productivity.

Watch this clip from one of my Ask Jerome Joseph segment where I was asked about the importance of Internal Branding


1. It should boost employee morale

Inclusivity and transparency is needed to boost the employee morale. It is important for employees to feel needed, trusted and know that their efforts – big or small- matters.

2. It should set employee expectations and lay down opportunities

Employees leave because of lack of opportunities. Do not waste your effort in orienting and training newbies every 6 months. Focus instead on creating opportunities for your current hires. Investing in development in a field or upskilling makes employees feel valued. Career development is one of the important aspects held in high value by every employee. You always have to communicate that they are part of an organisation that understands their need for growth and get them to stay.

3. It should be engaging

A positive and contemporary approach combined with an open relationship and communication between the company its leaders and other employees translate to a more motivated workforce. A company  that establishes good work culture with engaging activities and milestone reward systems, creates employees who value their roles more as part of an organisation’s ecosystem.


  1. It creatively aligns all the employees to the brand’s vision, mission and values
  2. It provides growth and development opportunities
  3. It helps nurture the mental and social well-being of employees
  4. It inspires camaraderie and fellowship within the organisation
  5. It encourages a positive outlook when taking on challenges within workplace

If you want to build a stellar brand culture, you have to realize that your employees are not just people behind desks or equipment who deliver work. They are people who go home and talk about experiences with families and friends–your first degree potential customers. Having an encompassing brand culture means that even outside the four walls of your office, these people champion your brand, your purpose and your goal.


My corporate journey taught me one key strategy in brand building- CORPORATE TRAINING IS ESSENTIAL. As such, I have dedicated my time as a corporate culture keynote speaker, in sharing my experience in this topic to thousands employees from different organisations. Through the years, I have worked at perfecting our Signature Programs that guarantee success in these FOUR PILLARS- Brand Strategy MasteryInternal Brand MasteryBranded Customer Experience Mastery, and Sales and Marketing Mastery. Under these pillars, we have designed 40+ programs that help build world-class brands from the inside and out. Our most popular brand culture training programme is the Internal Brand Mastery, a customisable set of strategic employee engagement methodologies and activities driven by your brand.

Internal Brand Mastery

This program is especially designed to help engage and inspire employees from within. Click here to read through its powerful programs.

Check out some of the testimonials from our brand training sessions


Company Culture bring employees together. Branded Culture make employees great brand ambassadors. Investing in powerful, industry-proven brand culture training programmes is like a body of water that surrounds an island– it envelops the land and keeps it afloat.

Are you ready to transform your brand? Get in touch with me now at jerome(@) or business(@)

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Check out Jerome’s corporate training and brand consulting at

The Global Brand Academy is a corporate training company that enables brand transformations by providing effective internal branding and leadership programmes for organizations and their employees.

Rules of Personal Branding

Do you have a profile on social networks like LinkedIn? Well, maybe you’re not aware, but without realizing it, you’re already working on your personal brand! But, what is this about the personal brand?

The personal brand or Personal Branding consists of treating a physical person as a commercial brand in order to position the professional as an expert or specialist in their sector and make it stand out from its competition.

That is why, being a brand, it must be transmitted as if it were a trademark: logo, typography, and corporate colors, communicative tone, etc. If you want to draw the attention of your audience and convince them of why you are the better option and not your competition, it is necessary to take into account certain factors that will make you a prominent professional in a saturated Internet:


Identify who you are and whom you want to become:

If you know the goal you can trace the strategy to reach it. It is very important that you analyze what you want to achieve with your business.


Address a specific audience: 

When we start we make the great mistake of wanting to reach the maximum number of people to get clients at all costs. If you do not address a specific audience you will end up not connecting with anyone, nobody will feel part of your brand or feel identified with the values, services, etc. that you offer.


Specialize in a sector and a specific activity: 

Do not pretend to do everything. Specialize in one thing and be the best in it. Define your PUV (Unique Value Proposal), the one that can not be imitated, that is part of your skills and your personality and that is lasting over time.


Work your corporate identity: 

create your own manual or identity board and keep it in mind for all communication you carry out. This should include your logo, colors, fonts, icons, corporate material, etc.


Improve the life of your customers: 

add value to your services. Your clients will come to you for help, for solutions to their problems. Whenever you create a service, do it from the perspective of necessity: What does your client needs and what can you help him with?


Packetize your services:

 Once we have identified the needs of our target audience, we will offer a specific service for each of your needs. These services will be very well worked (especially their sales texts) so that the user has no doubt that they need it imminently.


Think with strategy:

 Try that your range of services that you offer complement each other. That is, a customer who acquires a service needs a more complete or more premium or that covers another need that your client has and that does not cover the previous one. This will make your client’s investment in you greater.


Create a selling web that works on autopilot:

 your website will be your eternal showcase, a commercial that will be working for you 24 hours without rest and for that reason, it is very important that each of its elements is very studied: copywriting, architecture, visual image, usability … Create a route that guides the user from the moment he arrives at your website until he takes the action you want: contract, contact, subscribe, buy …


Look for the maximum ways of monetization:

 by positioning yourself as an expert in your sector, you can not only work offering your services, but you can also obtain other income channels, such as writing books, giving courses or workshops, giving lectures, etc.


Surround yourself with good professionals who compliment you:

 The networking also exists in the digital world and it is very important to create alliances with professionals who address the same public as you without direct competition. For example, a web designer and a copywriter will capture clients independently but can recommend the services of the other affiliate as a learn more you can visit us or contact us at 65 9271 6973.