The Importance of Public Speaking in the Company
Public speaking is nothing other than the art of public speaking eloquently in order to persuade or move the audience. As entrepreneurs and businessmen, our audience can be clients, collaborators, workers or business partners. It is therefore of great importance to know how to transfer our ideas in a successful way, putting “the dart in the word” as someone once said.
Being an entrepreneur and having the gift of the word is a very useful combination to succeed in business. However, not everyone has the persuasion of innate speakers. The good news is that this is a skill that anyone can train.
Having explained what public speaking is, it is easier to understand that it is important to have the art of public speaking in the company. Talk to the media, conduct a conference, deliver a speech or communicate with customers, those are some of the fundamental tasks in a business.
Five Recommendations to be a Great Corporate Speaker
- Capture attention and build trust. A leader must attract the interest of the people around him. A very powerful way to achieve this is to start the speech with a shocking phrase or with a deep and surprising question. A good start will give you confidence throughout your presentation. We should win the favor of the audience at the beginning of a speech.
- Take care of eye contact. Observing the audience that receives your communication is vital. It is recommended to take three fixed points in the auditorium and, as your talk progresses, keep your eyes on each of them for five seconds. This is known as panning. The three points can change throughout the speech.
- Control the nerves. It is normal that when exposed to many people you feel nervous. However, you should prevent the public from noticing. To normalize your heart rate before speaking, fill your stomach with air, hold it for several seconds and exhale slowly.
- Do not standstill. Our body communicates the same or more than our words, therefore, the movement of the hands reinforces the speech. It is advisable to give versatility to the hands, that is, keep them a few seconds together, then separated and in different positions, avoiding that the arms remain attached to the sides.
- Take care of the structure and content. Every speech must have an entry, an introduction, a development, and a conclusion. If we do not respect an order, the audience will not understand what you tried to communicate. Avoid releasing a mass of disorganized information to your audience.
Understand the Importance of the Essay
What seems spontaneous is usually planned, rehearsed and edited. News readers and politicians read from Teleprompters and the producers edit the interviews to eliminate filler words or expressions and long pauses that affect the flow of speech.
Think about the common interjections such as “eh” and “well”. Speech coaches are urging their clients to eliminate interjections. If you see President Obama heading to the country with a planned speech, you will not hear a single interjection, thanks to the teleprompter. But if you listen to it in an interview or press conference you will notice many. This does not mean that we should not seek inspiration in television personalities. On the contrary, there is much to learn from media professionals, especially in terms of essays.
Beginning speakers sometimes avoid rehearsals because they think they will subtract spontaneity. In the same way, executives and politicians avoid rehearsing in front of their team because they don’t want to look ridiculous. However, public speaking experts generally advise practicing more, and not less, if they wish to sound spontaneous.
It is the preparation that allows being spontaneous. If that mood is nervous, that’s what you’re going to convey to the audience. Our body language gives us away. With proper practice, speakers can reduce interjections, improve eye contact and tonal variety, and be present in the moment.