Inspirational Speaker vs Motivational Speaker

Inspiration speakers are oratory professionals who earn a living by delivering speeches intended to inspire and elevate listeners. Speakers of this type can function in many different environments, offering speeches aimed at a broad audience or for a niche market within a given industry or culture. A speaker may offer seminars or workshops that accompany the speech, for an additional fee.

 

THE DIFFERENCE: 

Motivational speaker and inspirational speaker are different from each other. While there are a number of similarities between the two, each one fills a particular need. In general, a motivational speaker will try to clarify, inform and call people to a specific course of action as a result of their presentation. While an inspiring speaker also seeks to enlighten and inform, the ultimate purpose is to provide general support that encourages people to look at their lives and attitudes in new ways. Therefore, the inspirational speaker’s words also motivate, but they are meant to encourage people to apply general principles to their own situations in their own unique ways.

 

One of the areas where an inspirational or motivational speaker can flourish is as the main speaker at a business convention, a conference or a celebration, such as a retirement dinner. Depending on the overall tone of the event, the inspirational keynote speaker may choose to go with a serious approach or keep the speech somewhat light and fun. In general, speeches in events of this type are kept in a shorter period than other settings, often in the area of twenty to thirty minutes.

 

For seminars or workshops, an inspiring speaker can take center stage and continue his presentation for anywhere from thirty minutes to two hours. Depending on the configuration, the speaker could offer the audience a short interlude at a strategic point in the presentation, then re-finish the speech. Such a strategy can be especially useful in that the interlude can be programmed to occur just after a key point is made that the speaker wants the audience to distance themselves from the event. Once everyone is back and prepared for the rest of the speech, the speaker can build on that point, which helps to reinforce the importance and increase the chances that the audience will take on the central intention of the speaker. speech with them.

 

There is no formal training required to become an inspiring speaker. Certain skills are useful in this type of career, such as a powerful voice tone that performs well in large spaces, strong language skills, including clear enunciation and a versatile vocabulary, and the skills to be comfortable in front of a crowd. The best speakers have the ability to connect with people in the audience by eye contact, the use of gestures and facial expressions, and in general, drawing the audience in the flow of words spoken by the speaker.

 

As a career option, choosing to be an inspirational speaker can be a profitable decision. Speakers who build strong reputations or become a recognized authority in a given area can achieve high prices for presentations at conferences and other high-profile events. In addition, to live events, a growing number of inspirational speakers also offer recordings of their speeches for sale, as well as conducting teleconferences that are meant to motivate and inspire people who are willing to pay a flat fee to attend the event.

 

Inspiration speakers can encourage people to make better lifestyle choices. Speakers who inspire are often successful as keynote speakers at conferences and business conventions. Motivational speakers are talented in the art of motivation and inspiration.

Corporate Image From A Corporate Trainer In Singapore

If you want your brand to stand out in a market as saturated as the one we live in today, you must have as a business requirement. Establish your brand corporate image immediately to achieve an increase in sales, enjoy the benefits and ensure success. Let us begin and read some important pointers from the best Corporate Trainer in Singapore.

 

 

The personality of the company

Corporate identity defines the personality of a business. The identity dictates types of employees, the appearance of the products, the packaging of the product and the physical characteristics of the warehouse.

These attributes allow customers to identify and be able to refer to a company, giving recognition, even similar to the human and sealing their qualities. Companies can be energizing, compassionate or reliable.

Clients, who can relate to a company, create an emotional bond. All strong connections lead to high customer loyalty, increased profits and beneficial word-of-mouth advertising.

 

 

Long-term planning

The establishment of a corporate identity requires a commitment to a long-term plan for commercialization and product consistency.

Focusing on the future, while managing day-to-day operations, help focus on quality, guide the employee’s energy and lead the company towards a shared vision. The influences of the corporate brand, both at the core of the company as well as the customers.

 

 

Identification

A combination of colors, logo and a consistent image allow customers, partners, and employees to immediately recognize the company’s products or information.

Physical identification and characteristics allow customers to easily identify the product of a company where we live in a saturated market for purchasing decisions. An effective corporate identity helps the “image” of the company to be positioned in the mind of the consumer.

 

 

Orientation

Corporate identity allows marketing efforts to easily reach the most appropriate segments for the offerings of their products. The brand of a company can be distinguished by lifestyle, geography and socioeconomic factors.

Branding helps consumers choose the right products for their needs, desires or wishes. The brand is also compatible with the pricing strategy for the target market.

 

 

The Market Share

Expanding to new geographic markets or consumer segments is a challenge, especially if the competition is high. Corporate identity helps prepare the way for a company to increase its market share by expanding the footprint of its product.

An established and known brand requires less effort on the part of marketing to sell the company, its products, and services in a new market.

A strong brand image, together with a product of desired quality, can infiltrate an established market and quickly take market share and increase the company’s profits.

What are the variables for the management of the Corporate Image?

 

In the process of corporate image management, the fundamental variables are:

 

  • Corporate identity
  • Corporate image
  • Corporate communication
  • Feedback

 

The corporate identity is the reality of the corporation, these are the unique and individual personality of the company that differentiates it from other companies. Corporate communication is the set of sources, messages, and media, by which the company transmits its uniqueness or brand to its different audiences. The corporate image is in the eye of the spectator and the impression of the global corporation in the power of its diverse publics.

The objective of corporate image management is to communicate the identity of the company, for those audiences or groups that are important for the company; in such a way that they develop and maintain a favorable opinion of the company.

This process consists of the configuration of a positive identity, communicating this identity to the significant audiences, and obtaining feedback from the audience, to make sure that the message has been interpreted positively.

An unsatisfactory image can be improved by modifying corporate communication, re-configuring corporate identity, or both.

 

 

Grow and Create World-class Brands. Jerome’s unique and proven training methods cover more than just growing and differentiating your Brand. Browse through our workshops and contact us for more information on running these workshops. Experience engaging sessions with a global speaker and trainer. Email us at Jerome@jeromejoseph.com or Call us at +65 9271 6973.