Tips to Become an Effective Corporate Speaker

The Importance of Public Speaking in the Company

Public speaking is nothing other than the art of public speaking eloquently in order to persuade or move the audience. As entrepreneurs and businessmen, our audience can be clients, collaborators, workers or business partners. It is therefore of great importance to know how to transfer our ideas in a successful way, putting “the dart in the word” as someone once said.

Being an entrepreneur and having the gift of the word is a very useful combination to succeed in business. However, not everyone has the persuasion of innate speakers. The good news is that this is a skill that anyone can train.

Having explained what public speaking is, it is easier to understand that it is important to have the art of public speaking in the company. Talk to the media, conduct a conference, deliver a speech or communicate with customers, those are some of the fundamental tasks in a business.

Five Recommendations to be a Great Corporate Speaker

  • Capture attention and build trust. A leader must attract the interest of the people around him. A very powerful way to achieve this is to start the speech with a shocking phrase or with a deep and surprising question. A good start will give you confidence throughout your presentation. We should win the favor of the audience at the beginning of a speech.
  • Take care of eye contact. Observing the audience that receives your communication is vital. It is recommended to take three fixed points in the auditorium and, as your talk progresses, keep your eyes on each of them for five seconds. This is known as panning. The three points can change throughout the speech.
  • Control the nerves. It is normal that when exposed to many people you feel nervous. However, you should prevent the public from noticing. To normalize your heart rate before speaking, fill your stomach with air, hold it for several seconds and exhale slowly.
  • Do not standstill. Our body communicates the same or more than our words, therefore, the movement of the hands reinforces the speech. It is advisable to give versatility to the hands, that is, keep them a few seconds together, then separated and in different positions, avoiding that the arms remain attached to the sides.
  • Take care of the structure and content. Every speech must have an entry, an introduction, a development, and a conclusion. If we do not respect an order, the audience will not understand what you tried to communicate. Avoid releasing a mass of disorganized information to your audience.

Understand the Importance of the Essay

What seems spontaneous is usually planned, rehearsed and edited. News readers and politicians read from Teleprompters and the producers edit the interviews to eliminate filler words or expressions and long pauses that affect the flow of speech.

Think about the common interjections such as “eh” and “well”. Speech coaches are urging their clients to eliminate interjections. If you see President Obama heading to the country with a planned speech, you will not hear a single interjection, thanks to the teleprompter. But if you listen to it in an interview or press conference you will notice many. This does not mean that we should not seek inspiration in television personalities. On the contrary, there is much to learn from media professionals, especially in terms of essays.

Beginning speakers sometimes avoid rehearsals because they think they will subtract spontaneity. In the same way, executives and politicians avoid rehearsing in front of their team because they don’t want to look ridiculous. However, public speaking experts generally advise practicing more, and not less, if they wish to sound spontaneous.

It is the preparation that allows being spontaneous. If that mood is nervous, that’s what you’re going to convey to the audience. Our body language gives us away. With proper practice, speakers can reduce interjections, improve eye contact and tonal variety, and be present in the moment.

How to Choose the Best Speaker for Your Company

Choosing the best professional keynote speaker is one of the most important things in organizing an event for your company. Why? Their names and specialties will be the claim so that your listeners must have the interest to listen and be at the conferences or workshops that you give.


Take note, we tell you how to choose the perfect speakers.


To choose the best speakers for your company you have to record the three fundamental words: objective, relevance, and influence.


And you will wonder, what do they mean? Here is the definition that you are interested in knowing:


Relevance: A renowned speaker, known inside and outside the sector of your event, is a claim of 10 for listeners, but does it make sense? If you have access to an influential speaker but have no quality information to contribute to your event, do not force their presence just to have someone “famous.” The goal is for your listeners to have relevant content, not an autograph.


Purpose: You must be clear about the purpose to be achieved with each speaker. For example, the main speaker is the one who will create expectations among the employees and set the tone of the company event. On the other hand, the speaker who opens the talks after will have to be someone dynamic who wakes up employees with a topic that does not require maximum concentration.


When you organize the agenda with the speakers you must take into account the style of each one, the objective of his presentation and the schedule you assign. To repeat the experience, everything counts to get your assistants.


Influence: In addition to looking for speakers with excellent communication skills, a great speaker has to build trust with the employees enrolled in your event and that his career serves to persuade the public who still has doubts.


Look for people with influence in social networks and a solid reputation. Your event must have influencers from the professional sector.


What Speaker Profiles Can You Find in a Professional Event?


The relevance, purpose, and influence are the keywords you should have a professional speaker, and those qualities can be found in various types of speakers.


There are several categories of speakers that you can easily recognize, pay attention to the descriptions and decide which of them you want to sign.


The expert in the field: The speakers who are experts in the field are ideal for specialized conferences. This type of professional is up-to-date with the news on the subject it deals with and provides a fresh inventiveness that makes a difference in the growth of your organization.


The famous speaker: There are speakers who are famous between the professional sector and outside it. These names are very interesting to keep in mind because they give visibility to your company but remember not to force and invite one of these speakers if it does not provide relevant information that defines your organization.


Where Do I Find the Best Speakers?


Now that you know what a speaker should have and what profile he can have, where can you find them?


Surveys among employees. Why don’t you ask employees which professionals they would like to hear at your event? This way of deciding who your speakers will be offers you information about the interests of your listeners and perhaps leads you to contemplate names that you didn’t have in mind.


Internal members, partners, and sponsors. It is normal practice for employees and organizing members to speak at their events. The possibility of offering a speech is also extended to sponsors and partners. This type of speaker is the easiest to ensure because they involved beforehand in which this project works out well.


If you’re looking for a type of speaker with specific characteristics, make it clear in the call and carry out an advertising campaign so that this proposal reaches the largest number of interested professionals. There are people who are experts on corporate event speaking. One of those is Jerome Joseph who’s a Global Speaker with industry experience as a CEO. To know more, contact him on +65 9271 6973 or email