They Don’t Know What Not To Do
Without fresh perspective, companies go stale. Kodak and Nokia were once glorious brands that are now merely shadows of their former selves. An external brand agency can help refresh your company’s look and feel, injecting new life into your brand.
There Is No Leadership Buy-in
Brand strategies may look good on paper, but when leaders don’t walk the talk, employees don’t either. Strategy does not simply end with a new design or brand story – managers must be willing to continuously execute on the brand strategy for it to truly succeed.
They Don’t Know When To Dust Off The Cobwebs
Did you know that Harley Davidson once sold cake-decorating kits? Of course you don’t – because the product was a huge flop. Sometimes, knowing what not to do is just as important as knowing what to do. Global Brand Academy offers a four-step proprietary tool that can help your company move in a solid brand direction.
Personal branding is essential if you want to find success in your professional career as it brings into play your ability to stand out in the market place. If you are looking to stand out in your current job or in the marketplace than Personal Branding is critical to delivering your brand essence consistently and memorably to your target market.
Here are 3 quick ways to help you build your Personal Brand:
Law 1: Find your unique brand position
What is your Brand Value and Personality and how unique is this? Does this Brand personality relate to your target audience? While it might not be easy to find the answer, the time you spend on it is well worth it.
Law 2: Maximize your visibility.
A strong brand personality won’t do you any good if it doesn’t reach the right people. That is why visibility is very important. You should spend a lot of time to maximize your visibility if you want your brand to be recognized. While there are many ways to do it, here are some ideas:
Create a blog
Speak at seminars
Attend networking events
The bottom line is you should reach out constantly and consistently.
Law 3: Build a wide network of contacts and associates. Successful people nurture a network of contacts.
You could start off with your existing network and later work at building a larger network through networking and word of mouth.