Create and Grow Your Personal Brand

Creating a personal brand is a fundamental part of every leader to succeed, regardless of the area in which it operates. Learn to develop your own identity with these tips.

 

Today more than ever, it is important to differentiate in order to stand out in the world of work and thus be able to compete in a world where there are no longer borders.

 

Think of yourself as a brand, everything you do conveys a message, so it is important that you work on that message so that others receive it the way you want it to be received.

 

This is where the personal branding (your personal brand) helps you build your own stamp to highlight your professional and personal value in the market, projecting the talents, values, and knowledge you have.

 

To start building your personal branding, you should know what others see when they hear your name.

 

It is vital to know your abilities, talents, and competencies so that you potentialize them, and at the same time minimize and neutralize your weaknesses.

 

The planning of goals is also key in the process of building your personal brand, start to outline your objectives to achieve them one by one and that will help you to ensure that the image you transmit is consistent and sustainable. While you are on your way, you can make adjustments but you definitely have to have a plan.

 

With these tips shared by experts, you can create and grow your personal brand and use it to express and communicate your skills, personality, and values:

Build your platform

You need a website in order to create your virtual platform. Your website must be named personally. You will also need social media accounts that represent your brand. Share your ideas through these platforms.

Specialize 

Once you have identified your peculiarities and strengths, carve them perfectly. Learn as much as you can and become an expert in that area. You never have to stop learning.

Share your knowledge

It is not enough to learn, you have to teach and share knowledge by helping others. To do this, do it through videos, social networks, and writing, both online and on paper. This is where you can show that you have the knowledge and deserves a place.

Be yourself

Find your own style and create a new set of prints for others to follow. You do not have to do what others do or follow the crowd. Use your style and uniqueness to get the job or the clientele you want.

Set your priorities

It is important to have a clear idea of personal and professional goals, both short and long term. This will help you identify the most important things you have to invest your time in, and where you have to align your new projects. Use your values and priorities as a compass to guide you in the action and decision-making process.

 

TO GROW YOUR BRAND

Show yourself. People want to connect with people. Having and teaching a picture of yourself helps establish credibility and build trust. You can invest in a professional photo shoot or if you prefer, ask a friend to have a professional camera to help you. The pose that will help you the most is facing the camera smiling, with a friendly and accessible look, without distractions around.

 

Define your look or image. Any brand, including your personal brand, must be constantly displayed. If a variety of different logos, colors and fonts are used, you can confuse your audience. Develop the image of your personal brand with:

  • A professionally designed logo
  • A palette of nice colors
  • A limited menu of sources
  • Apply the same rules on your website, business cards, advertising, to name a few.

 

Dialog. The monologue strategy of the sellers has already been in the past; The person with an excellent personal branding is a great conversationalist, and allows feedback with his consumers and the general public, he knows how to listen and is attentive and accurate when responding.

Surround yourself with influential people and stay in touch. Living with influential people helps you strengthen your personal brand, to get to that you need to go building a large network of contacts and not neglect any. It will take time, start as soon as possible and be part of your daily routine, try to expand it continuously.

Building a personal brand requires time and effort, but it’s worth it. It is a leadership requirement that allows people to know who you are and what you represent.

 

So that you continue to grow and exceed your limits, read more powerful ideas that impact the growth of organizations from Jerome Joseph’s insights.

Jerome Joseph, CSP, is a Global Speaker with industry experience as a CEO of a listed brand agency. He is recognized as a Top 30 Global, Thought Leader on Branding, has spoken in 34 countries and has worked with over 1,000 brands.

Create the Brand Experience

 

The client no longer searches for information about your product, they rather look for the experience that your brand provides. But what is this about – the brand experience?

 

A brand represents the intellectual and emotional associations that people build with a company, product or person. That is to say, the brand is something that finally lies inside each one of us.

 

The brand experience is the strategic approach to convince people to execute productive actions through the coordinated planning and execution of each possible interaction they maintain with your company or products.

 

It is the sum of the experience that a client has in each of the encounters he has with your brand, and when talking about “encounters” it includes from the moment he knows about you, he hears about you until he decides to buy you and test your product or service.

 

All the encounters that the client has with your brand will define their positioning, but beyond that, it will generate emotions in the client that will define their current and future decision making.

 

Here is a brief action plan to build a brand experience, I hope this one will guide you well:

 

  1. Review the promise of your brand and assess whether it can be transformed into an experience. Pepsi can turn a product into a moment of generation and freedom, and Coca-Cola is able to translate happiness into a moment of consumption.

 

  1. Draw the encounter map that a customer has with your brand. Define each of the points of encounter through which a client passes with you from searching for information from you or arriving at it, until the customer goes home with your product.

 

  1. Describe the desired experience in each of these points of encounter. You have to ask yourself, what emotions do I want to convey when my client comes into contact with my business? And when do they receive calls to ask for reports, and when do they visit us, and when do they choose the product, and when do they pay, and when they call for a claim? Read news in the press. Think of all the points of encounter, review them yourself as if you were the client, what do you want to feel?

 

  1. Design an action plan to cover each and every one of these points by imagining the complete encounter circuit of a client with the brand. Advertising, phone call, order, package receipt, product use, comment with a friend about the product and reading in a press release. Describe specific actions, scripts, policies, rules, processes, etc. Whatever is necessary to ensure that your staff realizes the “experience” you want the client to live. Even though sometimes it is necessary to make changes in production forms, packaging or facilities.

 

  1. Measure the results of the Brand Experience. Like everything in Marketing you should try to measure the results, you can do it through image positioning research, satisfaction surveys and other tools, the important thing is that you set indicators to know if your action plan is working: claims index, the increase of recommendations, etc.

 

For this to work, you must take into account that everything that you promise to your client must comply with. You must cover the expectations that you generate in it and achieve with this your satisfaction and therefore your recommendation. If this the previous plan does not make sense.

 

I hope this information serves you and that you dare to build unforgettable branded experiences for your clients.

 

Jerome Joseph has led to a powerful combination of real-life consulting experience, global expertise, and proven speaking skills in his 22 years of consulting. These attributes make Jerome a sought after speaker in the market, known for his thought leadership, proven methodology and passion for brands. Want to know more about creating a branded experience from Jerome? Call us at +65 9271 6973 or Email us at jerome@jeromejoseph.com.