Rules of Personal Branding

Do you have a profile on social networks like LinkedIn? Well, maybe you’re not aware, but without realizing it, you’re already working on your personal brand! But, what is this about the personal brand?

The personal brand or Personal Branding consists of treating a physical person as a commercial brand in order to position the professional as an expert or specialist in their sector and make it stand out from its competition.

That is why, being a brand, it must be transmitted as if it were a trademark: logo, typography, and corporate colors, communicative tone, etc. If you want to draw the attention of your audience and convince them of why you are the better option and not your competition, it is necessary to take into account certain factors that will make you a prominent professional in a saturated Internet:

 

Identify who you are and whom you want to become:

If you know the goal you can trace the strategy to reach it. It is very important that you analyze what you want to achieve with your business.

 

Address a specific audience: 

When we start we make the great mistake of wanting to reach the maximum number of people to get clients at all costs. If you do not address a specific audience you will end up not connecting with anyone, nobody will feel part of your brand or feel identified with the values, services, etc. that you offer.

 

Specialize in a sector and a specific activity: 

Do not pretend to do everything. Specialize in one thing and be the best in it. Define your PUV (Unique Value Proposal), the one that can not be imitated, that is part of your skills and your personality and that is lasting over time.

 

Work your corporate identity: 

create your own manual or identity board and keep it in mind for all communication you carry out. This should include your logo, colors, fonts, icons, corporate material, etc.

 

Improve the life of your customers: 

add value to your services. Your clients will come to you for help, for solutions to their problems. Whenever you create a service, do it from the perspective of necessity: What does your client needs and what can you help him with?

 

Packetize your services:

 Once we have identified the needs of our target audience, we will offer a specific service for each of your needs. These services will be very well worked (especially their sales texts) so that the user has no doubt that they need it imminently.

 

Think with strategy:

 Try that your range of services that you offer complement each other. That is, a customer who acquires a service needs a more complete or more premium or that covers another need that your client has and that does not cover the previous one. This will make your client’s investment in you greater.

 

Create a selling web that works on autopilot:

 your website will be your eternal showcase, a commercial that will be working for you 24 hours without rest and for that reason, it is very important that each of its elements is very studied: copywriting, architecture, visual image, usability … Create a route that guides the user from the moment he arrives at your website until he takes the action you want: contract, contact, subscribe, buy …

 

Look for the maximum ways of monetization:

 by positioning yourself as an expert in your sector, you can not only work offering your services, but you can also obtain other income channels, such as writing books, giving courses or workshops, giving lectures, etc.

 

Surround yourself with good professionals who compliment you:

 The networking also exists in the digital world and it is very important to create alliances with professionals who address the same public as you without direct competition. For example, a web designer and a copywriter will capture clients independently but can recommend the services of the other affiliate as a member.to learn more you can visit us or contact us at 65 9271 6973.

Inspirational Speaker vs Motivational Speaker

Inspiration speakers are oratory professionals who earn a living by delivering speeches intended to inspire and elevate listeners. Speakers of this type can function in many different environments, offering speeches aimed at a broad audience or for a niche market within a given industry or culture. A speaker may offer seminars or workshops that accompany the speech, for an additional fee.

 

THE DIFFERENCE: 

Motivational speaker and inspirational speaker are different from each other. While there are a number of similarities between the two, each one fills a particular need. In general, a motivational speaker will try to clarify, inform and call people to a specific course of action as a result of their presentation. While an inspiring speaker also seeks to enlighten and inform, the ultimate purpose is to provide general support that encourages people to look at their lives and attitudes in new ways. Therefore, the inspirational speaker’s words also motivate, but they are meant to encourage people to apply general principles to their own situations in their own unique ways.

 

One of the areas where an inspirational or motivational speaker can flourish is as the main speaker at a business convention, a conference or a celebration, such as a retirement dinner. Depending on the overall tone of the event, the inspirational keynote speaker may choose to go with a serious approach or keep the speech somewhat light and fun. In general, speeches in events of this type are kept in a shorter period than other settings, often in the area of twenty to thirty minutes.

 

For seminars or workshops, an inspiring speaker can take center stage and continue his presentation for anywhere from thirty minutes to two hours. Depending on the configuration, the speaker could offer the audience a short interlude at a strategic point in the presentation, then re-finish the speech. Such a strategy can be especially useful in that the interlude can be programmed to occur just after a key point is made that the speaker wants the audience to distance themselves from the event. Once everyone is back and prepared for the rest of the speech, the speaker can build on that point, which helps to reinforce the importance and increase the chances that the audience will take on the central intention of the speaker. speech with them.

 

There is no formal training required to become an inspiring speaker. Certain skills are useful in this type of career, such as a powerful voice tone that performs well in large spaces, strong language skills, including clear enunciation and a versatile vocabulary, and the skills to be comfortable in front of a crowd. The best speakers have the ability to connect with people in the audience by eye contact, the use of gestures and facial expressions, and in general, drawing the audience in the flow of words spoken by the speaker.

 

As a career option, choosing to be an inspirational speaker can be a profitable decision. Speakers who build strong reputations or become a recognized authority in a given area can achieve high prices for presentations at conferences and other high-profile events. In addition, to live events, a growing number of inspirational speakers also offer recordings of their speeches for sale, as well as conducting teleconferences that are meant to motivate and inspire people who are willing to pay a flat fee to attend the event.

 

Inspiration speakers can encourage people to make better lifestyle choices. Speakers who inspire are often successful as keynote speakers at conferences and business conventions. Motivational speakers are talented in the art of motivation and inspiration.