The Branded Service Value Chain - Brand Strategy
Clearly, you need BRAND STRATEGY to be distinct, exceptional, and to stand out amidst a massive chorus of competitors in the marketplace. Our critical role is in achieving two things for you: First, to clarify your strategic aspirations, and second, to develop your brand idea and strong brand equity.

Jerome Joseph's Training Program

Get the detailed information about Jerome and his training programs here!

(All training program formats are in keynote or 1-3 days workshop.)


Brand Strategy Workshop

From Vision to Evaluation
What should be on my mind when crafting a brand strategy?

A hands-on practical workshop for everyone who wants to develop their brand strategy. Learn about brand positioning, personality, brand DNA, and other strategy tools as we help map your brand in this workshop with focus on Brand Alignment, Execution and ROI.

Cross Cultural Branding
Branding Across Borders
How should I tailor my approach when launching in a different culture?
Prepare to launch your brand to the international market. Find out what you should know to ensure your brand appeals to other cultures. This interactive workshop gives you real life examples and a framework that you can use to do branding with cross-cultural sensitivity.

Brand Discovery Workshop
Creating your Brand Essence
How do I craft my brand vision, values and essence?
A Fast Track program for your key management team. In this facilitated workshop, you’ll critically relook your brand, extract the essence of your brand and build your brand. An educational and informative workshop, this process allows your team to learn from each other and create a sense of belonging to your brand!

Experience Branding
Understanding Brand Trends & Building Experiences For the New customer
How do I ensure the loyalty of new customers?
This workshop will focus on defining and delivering the total brand experience. It explores the holistic approach to brand strategy and examines sensory branding, emotional branding, spiritual branding & community branding which will together create a holistic experience for brands. Case studies and examples will be used together with a number of tools, templates, techniques and models that can be used to bring your brand experience to life.

Brand Boot Camp
Building a Challenger Brand
What is branding?In a nutshell please.

Our intensive, hands-on Boot Camp challenges everything you know about branding. The Boot Camp features our proprietary six-step process to create and manage your brand. This guerrilla-styled workshop will enable you to learn everything you need to know about branding and work on real time branding cases.

Blue Ocean Strategy for Brand
Creating new market space or “Blue Ocean”
How do I bring my brand to the next level?
Join our unique Blue Ocean Strategy workshop that is customized for your brand! With interactive and experiential methods, you will learn to understand the competitive landscape and carefully position your brand in a different light from your competitors. Grab your own market and make your competitors irrelevant.


Brand Innovation

Developing your Brand through Innovation

How do I stay relevant?

Innovation is the key to brand leadership. Learn from case studies and find out ways to continuously rejuvenate and refresh your brand. Be innovative to stay on top of the competition and to be relevant to your audience.

Brand Story Workshop

Creating your brand story to connect with your audience

How do I conceive stories that link my customers to the brand?

This workshop offers you a systematic, step-by-step guide to create a credible brand story. You will, through hands-on exercises, learn and discover how to build an emotional relationship between your brand and your audience through stories.

Brand Market Leadership

Outpacing, Outlasting and Outthinking your Competition

How do I make my brand number 1?

What does it mean to be a leading brand? Why is this important? Learn the answer in the workshop by studying real-life case studies and get key strategies to ensure your brand stays at the top.

The Branded Service Value Chain - Internal Branding
Our INTERNAL BRANDING ALIGNMENT process features a mixture of experiential workshops and strategy sessions to align your employees to the brand and transform them into loyal and brand advocating performers.

Jerome Joseph's Training Program

Get the detailed information about Jerome and his training programs here!

(All training program formats are in keynote or 1-3 days workshop.)


Internal Branding Masterclass

Building your Brand From Within
 Tell me everything that I can do to achieve internal branding? 

Our masterclass will provide you with case studies, analysis methods and experiential exercises to implement internal branding programs in your organisation. An informative and practical program to build your brand from the inside using our Internal brand process methodology.

Live the Brand Workshop

Employee Brand Engagement that Builds Loyalty and Impacts your Bottom Line

 How do I ensure that every employee truly knows the brand? 
Specifically crafted to engage and educate different groups of employees, this workshop will guide the internal stakeholders to apply the brand values in their daily operational tasks. Participants will relook their self, their brand and how to achieve an ideal behaviour aligned with the brand.

Employer Branding

Strategies to Creating your employer brand
 How do I become an employer of choice while staying true to my culture?
A wonderful program targeted for HR and communication professionals. In this workshop, you’ll learn on how to position your brand in a relevant, credible way to the talent pool. See how you can utilise various ideas and channels to establish your brand as the employer of choice!

Corporate Values Workshop & Teambuilding

Building your Brand through Brand Values alignment
 How do I engage people with the brand in a team setting?

This unique workshop aims to educate and engage its participants to soak in the corporate values through a combination of workshop and fun teambuilding activities. Participants will learn and bond through their interactions with each other, and get the real meaning of their corporate values.

Brand Leadership Roundtable

Creating Branded Leaders to lead your brand
 How do I get my leaders to walk the brand talk?

High level workshop for the senior management team. This workshop brings your most influential team member to become the brand leader and council. Through informative sessions and various hands-on exercises, participants will learn how to cascade down the brand internally through leadership and example.


Personal Branding for Leaders/Executives

Turn Me On Personal Branding Workshop
 How do I make MYSELF a powerful brand?

Turn Me On Workshops will introduce you to some of the secrets highly successful professionals use to grow their businesses with clients they love to work with. You discover the deeper message shaping your life as well as learn how to articulate who you are in ways that are compelling and powerful.

Brand Champions Workshop

Creating Advocates to Live your Brand
 How do I make MYSELF a powerful brand?
Discover key strategies and methodologies that will help you leverage the power of effective internal branding. Be the key person who drives the initiative into your organisation, and create a powerful workforce aligned to your brand!

The Branded Employee

Extending your Brand to Employees
How do I get employees to believe in and  advocate the b rand?
This very hands-on workshop helps to shape employee-brand identification. With tested strategies, this workshop will create the psychological connection between the employee and the brand. At the end of the day, enable your employees to project the brand identity clearly through their behaviour.

Manage On-Brand Seminar

Management Brand mindset to brand alignment across the organization
How to ensure that managers lead the brand talk by example?

This seminar brings your managers and shapes them to become aligned with the brand. As a critical component in creating a successful brand, managers will learn how to lead by example, engage and motivate the team to stay true to the uniqueness of the brand.

The Branded Service Value Chain - Branded Customer Experience Management
Translating brand promises and staging extraordinary BRANDED CUSTOMER EXPERIENCES is our experiential and multi-sensory design capability to express the brand idea through brand identity.

Jerome Joseph's Training Program

Get the detailed information about Jerome and his training programs here!

(All training program formats are in keynote or 1-3 days workshop.)


Branded Customer Experience

Staging Extraordinary Branded Customer Experiences
How do I construct an experience that is aligned to my brand?

This highly interactive and practical workshop enables the participants to evaluate their role with their customers through various tools and methodology. Participants will map their touch points in their customers journey and work in applying the brand experience throughout these touch points. With fun methods and real life case studies, participants are pushed from their comfort zone to provide extraordinary experiences for their customers.

Brand Consumer Trends 2011

Waging the Battle for Brand Loyalty
What are the trends that will impact customer experience?

This workshop aims to open your mind and see the rapid changes in consumer trends. Find out the new communication channels which are relevant to your audience. Understand the consumer’s mindset shift, and prepare yourself with our methodology to anticipate these changes.

Branding 3.0

New Technologies, New Experiences, New Conversations

How does my brand leverage on new media?

This workshop offers a high level of activities and hands-on exercises to strategize and create new media communication plan through various mediums across the social media landscape. With our six-step methodology, find out the way to create a strong social media campaign that connects with your brand.

Creating your Brand Story

Creating memorable Brand Stories to build customer loyalty

How do I create stories that inspire customer loyalty?

If you need a clearer message strategy, and want to ensure your audience gets the right understanding of your brand, then join this workshop. Learn the techniques to communicate your brand story to the audience through in-depth exercises. Find the right strategy to channel and align your story with what your Brand stands for, and increase your audience loyalty towards your brand.

Sell the Brand

How to sell Your Brand, Create & Build Lasting Customer Loyalty

How should I get the sales force involved in the brand?

Brand could be your most important sales tool. In this workshop, your sales force will ponder the ideas to create a stronger brand presence that could push the sales and increase their recognition, as well as the sales figure. They will learn on how methodically build such brand presence through consistent and credible manner.

Turn Me On: The Branded Salesman

Increase Sales Performance through Personal Branding

How do I make my sales people compelling brands?

Specifically targeted to the sales person. This shows them how to bring their own values, persona, quality and communicate this to their customer, thus gaining long term trust and winning more sales.

Touchpoint Masterclass

Building and Aligning Touchpoints for Brand Success

How do I align my touchpoints and customer interaction?

Be the strategist and designer of your brand interaction with the customer! This workshop gives you the tools to closely scrutinize your customers’ journey in interacting with your brand. Furthermore, utilise our ideas and methodology on how you could provide them with positive experiences every time, making them come back to you again, and again.

Experience Marketing

Create Experiences Driven WOM marketing programs to drive Sales and Brand Awareness

I need to create a buzz, how do I do it?

Learn many exciting tools to engage and involve your customers in the transaction. Choose the right marketing tools from blog, viral, ambush, guerrilla, buzz and events, to create a strong, memorable campaign. In this workshop, participants will actively work on their brand and get ideas from many examples.

360 Brand Activation Strategy Workshop

Designing your Brand Communication Plan

How do I communicate my brand across all the channels?

Bring your brand to the next level with this workshop. We provide you and your management team the tools to promote your brand in practical, consistent way. Participants will also get various ideas on innovative marketing technique and actively involved in exercise to write their own brand activation plan.

Recent Programs

Branding 3.0 Workshop

Internal Branding Masterclass

Branded Customer Experience, Experience Marketing & Trends 2009 (Brand Innovation)

Branded Customer Experience & Experience Marketing Series

Internal Branding Strategies to Strenghten your Brand Values & Employee Engagement

Experience Marketing Masterclass

Past Programs

Internal Branding Masterclass 2007 / Download / Enquiry
Branded Customer Experience & Experience Marketing Series / Download / Enquiry
Internal Branding Strategies to Strengthen your Brand Values & Employee Engagement / Download / Enquiry
Arab Leadership Forum / Download / Enquiry
Branding Leadership Certification Bootcamp / Download / Enquiry