Differentiate yourself, stand out from the crowd, and at the same time articulate the unique value proposition you can offer in both the personal and professional spheres. Thats the power of personal branding. Candid, entertaining and informative, Turn Me On provides crucial advice in how to leverage on a proprietary 5D (Discover, Define, Develop, Deliver and Dynamic) branding process to:
Carry out a rigorous and comprehensive brand audit so as to discover hidden strengths and downplay potential weaknesses
Define a viable personal brand which will resonate strongly with the desired target audience
Develop a rigorous Brand Blue Print
Build and deliver a complete and strategic 12-month strategic brand communication plan by leveraging across a variety of different touchpoints and platforms
Keep your brand relevant
Dynamic and sustainable easy-to-use templates, the latest branding and communication tools and key ideas make Turn Me On: A Guide to Personal Branding a must-read for all professionals who are intent on marketing the most important brand they will ever face: themselves.