Personal Brand Archetypes: Build your Brand through Archetypes!
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Archetypes infuse meaning into brands and are naturally true and authentic. Based on personality types created by Carl Jung, archetypes represent fundamental human desires that evoke emotions everyone can connect to. The brands and personal brands that became icons (such as Coke and Nike) have differentiated themselves through the use of timeless archetypal meaning.

This book provides what you need to create an authentic link between your brand and the appropriate archetypes to develop a powerful brand that captures audiences.