Stand Out: 30 Principles to revolutionise your Personal Brand
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Description

Personal branding is creating an asset out of who a person is and what they can do. A personal brand is a strong personal identity based on a clear perception about what that person stands for and what sets them apart from others. The 30 Principles you’ll find in this book will show you the best way to revolutionise your personal brand, through basic points that are practical and comprehensive.