COMING SOON: Brand 3.0: New Technologies, New Experiences & New Conversations
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Branding 3.0 takes branding into the next step by providing consumers with more than just marketing message, by building brands that interact with consumers. By focusing on consumers, Branding 3.0 uses conversations, experiences and respect for the consumer in its tactics and strategies. This book spells out communication and marketing campaigns that dazzle the senses, touch hearts and stimulate minds.