Wing Joo Loong is a Traditional Chinese Medicine (TCM) company known for empowering individuals to lead healthy lifestyles with the finest natural health and wellness supplements and solutions. Through the brand research via focus group sessions and management interviews, Jerome designed the brand strategy to develop and rejuvenate Wing Joo Loong's brand. The rebranding includes creating a new brand platform and core values that spans completely from the logo into the packaging designs.


Applying the brand strategy consistently through the that manages to transform Wing Joo Loong's seven decades of experience in TCM into a relevant and trusted brand for the young segment.