Jerome helped NUS to embark on its Thats Life campaign through 360 Brand Communication Campaign. This particular campaign was to position NUS as a place to get a complete life experience through education. Jerome did a full spectrum branding process to reach the target audience of this campaign. The scope of work included brand research a key concept design, and collateral design such as ads and posters.
NUS was able to reach the target audience with relevant media that is aligned with the campaign message and NUS corporate brand value.