About

Pacific Lab Services (PLS) is one of the leading test providers in nutrition and feed industry. PLS embarked on a branding campaign to refresh and rejuvenate its brand, as well as to re-map its brand platform to stay current with the competition. Jerome did an end-to-end branding program that enabled the creation of PLSs new brand and formulated a brand direction. Jerome s scope of work included brand research with internal and external stakeholders to measure perception and awareness about the brand. He facilitated the creation of a core brand identity and provided further marketing communication material for PLS.

Outcome

PLS is able to formulate a new strategic brand direction and commitment that enables it to speak with its audience using a fresher look and well crafted promises. The brand finds its essence and looks forward to live it in the years to come and retain its status as world-class testing services provider.