As a renowned brand for 13 years in Southeast Asia Fuji Xerox asked Jerome to create brand guidelines which could improve their company equation in business. Jerome and Fuji Xerox worked closely together on the process of creating the strategy identity and guidelines.


The new identity guidelines and the brand campaign made it possible for Fuji Xerox to reach a large number of new customers. Their focus on quality combined with the value equation has seen their business grow threefold.