Jerome worked with SSC for the creation of brand guidelines including a review of the brand architecture and guidelines for a new sub brand creation. To reach this goal the work scope included individual brand architecture research brand language and guidelines development. Jerome additionally provided new sub brand/niche creation guidelines which will support SSCs future work.


The outcome created strong brand architecture for SSC with its three sub brands positioned as thrusts. Rules were set up for a strong brand alignment and guidelines were created to ensure brand consistency.