About

Jerome worked with SSC for the creation of brand guidelines including a review of the brand architecture and guidelines for a new sub brand creation. To reach this goal the work scope included individual brand architecture research brand language and guidelines development. Jerome additionally provided new sub brand/niche creation guidelines which will support SSCs future work.

Outcome

The outcome created strong brand architecture for SSC with its three sub brands positioned as thrusts. Rules were set up for a strong brand alignment and guidelines were created to ensure brand consistency.