Dell wanted to elevate its OEM Division into a more prominent position as a leading player in SEA. To do so Dell was looking for building a stronger brand in the region through stronger brand strategy to align its employees and motivate them to live the brand.


The employees were more aligned with the brand strategy and understood the importance of the brand enable them to live the brand and behave accordingly.

Wonderful job in aligning our people to our vision Great work Jerome - Head of Dell OEM USA.