Nutrilatt is an umbrella brand for infant and mother nutrition that wanted to increase its brand equity in the market place and worked together with us to achieve the objective. To do so we conducted Brand Research through focus group sessions and management interviews. Subsequently a brand identity strategy and a brand communication strategy were educed. To complete the new brand position and identity we redesigned the logo and packaging as well as the point of sale.
Nutrilatt gained valuable insight about what its customers really looking for in such product and is able to revamp its design to be more consistent and aligned.