Jerome worked with Le Fraiche a new beauty and health brand to create a strong brand that will appeal to the local market. Brand research was undertaken through focus group sessions and management interviews. A brand strategy, including brand identity and a brand communication map was developed to give Le Fraiche the basis for strong brand equity. In order to strengthen the brand the logo and packaging design were overhauled by the team. An adjusted point of sale designwas devised to transmit what was discovered before.


Le Fraiche gained valuable insight about what its customers are really looking for in such product and – with Jerome s assistance – it has now a new relevant and differentiated design to stand out from competition.