The mission entrusted to Jerome was to build a strong internal brand for Viagra and OverActive Bladder brands. Jerome formulated the Live the Brand and Brand Champion workshop to do just that. Every employee gained an intuitive understanding of their division and parent brands. They internalised the values of Pfizer and the product brand in daily tasks and learnt how to keep their brand personality alive in their work. They created sparks in their team and engaged their fellow peers to believe and live the brand.

TThe mission was successfully accomplished in fact teams in the diverging Overactive Bladder division (OAB) and Viagra division now have a better more thorough understanding on the brand and how to be a stronger brand champion for their brand. They now apply these values and promises to their daily operation.