Jerome was tasked to help the employees to represent APB brand in general and distinguish the corporate brand form the individual brands. By devising the brand champion workshop to develop and grow a Brand Champions Team Jerome empowered the team members with thorough brand knowledge and the capacity to engage and influence peers to view the brands in the right perspective. To guarantee the longevity of the brand alignment a comprehensive internal communications strategy was put in place.


Consequently, APB is better able to juggle the strong brand personalities and balance its own. Employees are now able to effectively project the different brand’s personality as well as align their behaviour with the brand values.