With the aid of proprietary tools Brand Performance to get information, Jerome conducted an extensive brand audit. The aim was to document the values and culture that underpin the company and department dynamics which enables OCBC to be a global financial service player. He designed a strategic framework to translate its findings into a comprehensive part of OCBC QPI’s internal brand. The framework consisted of strengthening brand identity and expression to increase internal brand awareness.
After the vision, mission and direction was refined OCBC QPIs brand was revamped and created a strong positive impression to its audience and consequently the internal brand position was strengthened.