The Three Laws of Personal Branding
Monday, Jun 20, 2011

Personal branding is essential if you want to find success in your professional career as it brings into play your ability to stand out in the market place. If you are looking to stand out in your current job or in the marketplace than Personal Branding is critical to delivering your brand essence consistently and memorably to your target market.

Here are 3 quick ways to help you build your Personal Brand:

Law 1: Find your unique brand position
What is your Brand Value and Personality and how unique is this? Does this Brand personality relate to your target audience? While it might not be easy to find the answer, the time you spend on it is well worth it

Law 2: Maximize your visibility.
A strong brand personality won’t do you any good if it doesn’t reach the right people. That is why visibility is very important. You should spend a lot of time to maximize your visibility if you want your brand to be recognized. While there are many ways to do it, here are some ideas

  • Create a blog
  • Write articles
  • Speak at seminars
  • Attend networking events

  • The bottom line is you should reach out constantly and consistently.

    Law 3: Build a wide network of contacts and associates. Successful people nurture a network of contacts.
    You could start off with your existing network and later work at building a larger network through networking and word of mouth

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