5 Strategies to Build a World-class Brand
Monday, Jun 20, 2011

Research is Key
Knowing your market: customers, competitors and employees, will help you develop a strategy led by key insights.

Differentiate or Die
The key for any successful brand to stand out in a brand-saturated marketplace, is to be unique in areas like product, market & communication.

Stay Relevant
Markets and consumers are ever-changing. The goal for any brand is how to reinvent themselves, to connect effectively with their audience.

Built on Emotion
Create a relationship with your customers by engaging them emotionally, which can lead to strong brand loyalty and increase word of mouth.

People Drive Brands
Your people are your biggest asset. That is why they need to be aligned to what your brand stands for and to be advocates of your brand message.

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