Brand Lessons from The Year of the Horse
Monday, Jun 20, 2011

This year is a year of being creative. Harnessing that inner power you’ve been storing, and letting it run loose.

1. Run Wild and Free
Shake off your bridles and limitations to let the creativity run free! Brands will need to stand out and Brand Creativity will play a big part out outpacing the pack.

2. Your horse is a bundle of energy
Horse are energetic and consistent workers. Create energy for your brand through brand energizers and be consistent in application of your Brand across key touchpoints.

3. Know your Journey
Know where you intend to gallop. Having a strong strategy map will allow you to reach your branding goals more effectively. Plan, Execute and Win the race to being a world class Brand.

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