Tips to Create Compelling Brand Personality

What is Brand Personality?
Brand Personality is a set of human characteristics associated with a brand, product or service. For example, we think CNN as a trustworthy and knowledgeable brand, likewise, Marlboro brings out the image of masculinity, freedom and adventurous.
Having a brand personality will make your brand stand out and different from your competitors, and planned right, could be the source of connection between brand and consumers. However, it is not always easy to create a strong and clear brand personality. We would like to share a few tips that you need to observe when it comes to designing your brand personality.

Brand Personality needs to be different!
What is the point of having a personality that has been overused by your competitors? By being original and authentic, you stand a much greater chance to be notice...



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