The truth is that branding starts from the inside out. Do your employees believe in your product and the services that you offer? Are they standing 100% behind you in the mission of your brand? Are they living your brand? It is important that your employees are informed and involved in new initiatives and strategies that are taking place within your company. If your staff is unable or unwilling to support your marketing efforts it can have detrimental results. How can you begin your internal branding campaign within your company?
To help companies build their Internal Brand, Jerome is proud to bring for the first time ever in Singapore, a dedicated 2-day intensive workshop program on Internal Branding called the Internal Branding Masterclass: Building A Powerful Brand by Branding Inside Out.
Before you decide whether this masterclass is for you, ask yourself:
Is management anxious to improve the quality of its internal ...