Imagine the Horror. You have spent money to align your employees to your brand by getting them to sit through a induction session on the company brand but you see no progress?
There are some reasons why Internal Branding could be a challenging task, especially if it is taken lightly. Below are a few pitfalls and misconceptions that commonly observed in our 20 years of experience:
1. Internal Branding is NOT ONLY about education or explanation of the Brand.
Its also about the alignment and re-calibration on how the organisation perceives itself, and thus creating belief. Instead of an instant solution, Internal Branding is a process and journey to keep everyone in the organisation, across the strata, to embrace the soul of the Brand and live it consistently. Yes, by all means, educate them but due it with a long term plan in place.
2. Internal Branding is more than the Rah-Rah.