Jerome Joseph, CSP, CSPGlobal, PMC, is a brand experience strategist, brand coach and best-selling author of more than 5 books on branding. His experience with world-acclaimed brands have led him to becoming one of the early pioneers of internal branding − an employee and company culture focused approach to branding as well as driving brand across people, customers and organisations. With more than twenty years of branding experience under his belt, Jerome is a master in innovative brand differentiation and creating extraordinary branded experiences. Jerome runs programs and keynotes ranging from Internal Branding (Building Brand Champions in your organisation), Brand Mastery (Strategies to Build a World Class Brand), Branded Customer Experience, Personal Branding and Asian Brand Strategies based on Lessons from the top 30 Asian Brands.

Jerome has impacted more than 1000 brands in over 30 countries such as Pfizer, Dell, BASF, SENAAT, Prudential, AIA, Singapore Sports Council, QIAGEN, SAP, Asia Pacific Breweries, Singtel, Master Builder Solutions, Petronas, Honeywell, DBS and many more. His cutting-edge thinking, solid case studies and systematic approach to brand building has enthralled audiences all around the world, making each of his programs a truly memorable one. His love for story-telling and talent for distilling experiences into succinct, bite-sized lessons has garnered rave reviews from clients.

Creating long-term customer loyalty starts from the inside and Jerome believes that every organization, big or small, has the ability to create a branded internal culture focused on the customer. As the Global Brand Engagement Director and Head Brand Coach of leading brand consulting agency The Brand Theatre Worldwide, Jerome has worked with clients from all industries − from education and healthcare, to finance and non-profit organizations. Jerome is also an accredited Professional Management Consultant (PMC) with Business Advisors and Consultants Council (SBACC) a designation for top tier proven management consultants as well as a Certified Speaking Professional (CSP), a designation awarded to the top 12% speakers in the world. He recently obtained his CSPGlobal, which is award for speakers with Global experience and expertise and is one of the 31 speakers in the world to achieve. To date only the top 0.05% of Speakers hold this highly prestigious designation globally. The combination of relevant practical experience, global expertise and proven speaking skills makes Jerome a sought after speaker in the market. With his highly infectious personality, fast-paced and interactive style of speaking, audiences can expect to be entertained while attaining a wealth of great insights. His keynotes and workshops are simply not to be missed!

A prolific writer, Jerome is the author of these acclaimed business bestsellers:
1. The Brand Theatre: Staging ExtraOrdinary Branded Customer Experiences
2. The Brand Theatre: Staging ExtraOrdinary Branded Customer Experiences WorkBook
3. Turn Me On: A Guide to Personal Branding
4. Turn Me On: A Guide to Personal Branding Resource Kit
5. Internal Branding: Building Your Brand from Within
6. Branding 3.0: New Technologies, New Experiences & New Conversations
7. Mini Ebooks:
    • Stand Out: 30 Principles to Revolutionise Your Personal Brand
    • Personal Brand Archetypes: Build your Brand Through Archetypes!
    • 10 Principles to Building Your Internal Brand

Jerome gives his clients his personal attention and provides the highest level of professional service. No one will work harder to help you and your organization to reach your goals either through training or consultancy.

If you are from:

  • We can help you to craft a new business and brand strategy or adapt to these times trends with brand innovations. Contact us on how you can profit from our brand strategy tools or strategy workshops.

    Do you want to refresh your brand and bring it to the next level? We can consult you on all your branding needs. If you need guidence with your corporate identity or positioning in the market don't hesitate to get in touch with us.

  • It is through your staff, that your brand is communicated. Make sure that your employees are aligned to the brand, supporting your business. We offer many workshops and trainings to show your employees how to live the brand.

    Are you wondering how you can achieve an aligend working culture? Let us consult you to adopt a strong Internal Branding policy at your company.

    Following our four steps proprepietry plan from research to implementation, you will profit from changes to an integraded and holistic brand.

  • Would you like to train your staff to deliver your brand at all touch points so that they deliver a truly branded customer experience? Our workshops and training programs will give you that differentiation and make your employees to Brand Champions.

    Would you like to stage an extraordinary Customer Experiences to your customer? With our experience we can advice you how to make a customer experience a memorable journey with your brand - across all key touchpoints!

  • You want your management team to be a good example on how to live the brand or want to learn how you personally represent the brand in the right way? Look for our variety of different training programs that cover your personal needs.

    There are many ways an executive influences a brand. This can be very critical to make or break the brands success. With our long experience we can advice you individually or as the management team on how to execute your Brand.


  • Mobile One
  • Singtel
  • Starhub



  • Anderson Junior College
  • Bishan Institute of Technical Education (ITE)
  • Bukit Panjang High School
  • Catholic Junior College
  • Greenridge Secondary School
  • Jurong Junior College
  • Nan Chiau High School
  • National Institute of Education (NIE)
  • Singapore
  • National University of Singapore (NUS)
  • Queenstown Primary School
  • School of Science and Technology
  • Science and Technology Fair



  • Anderson Junior College
  • Bishan Institute of Technical Education (ITE)
  • Bukit Panjang High School
  • Catholic Junior College
  • Greenridge Secondary School
  • Jurong Junior College
  • Nan Chiau High School
  • National Institute of Education (NIE)
  • Singapore
  • National University of Singapore (NUS)
  • Queenstown Primary School
  • School of Science and Technology
  • Science and Technology Fair



  • American Insurance Association (AIA)
  • Citibank
  • DBS Vickers Securities
  • Development Bank of Singapore (DBS)
  • Great Eastern
  • OCBC (Oversea-Chinese Banking Corporation) Singapore
  • Pricewaterhouse Coopers
  • Prudential
  • Standard Chartered Bank Singapore



  • Barn Veggies
  • G6Maxx Sports performance drink
  • InMilk Gold
  • InMilk Infant Series
  • Le Fraiche – Collagen
  • Nutrilat Infant Series
  • Nutrimum
  • Shakers Nuts


Governments & infrastructure

  • Building & Construction Authority (BCA) Singapore
  • Changi Airport Singapore
  • Emirates National Oil Company (ENOC)
  • Housing Development Board (HDB) Singapore
  • Infocomm Development Authority (IDA) Singapore
  • Land Transport Authority Singapore
  • Development, Youth and Sports (MCYS) Singapore
  • Ministry of Education Singapore
  • Ministry of Environment (SIE)
  • Ministry of Health (MOH) Singapore
  • Ministry of Manpower (MOM) Singapore
  • Ministry of Trade & Industry (MTI) Singapore
  • National Environmental Agency (NEA) Singapore
  • National Speakers Association of America
  • Singapore Air Force
  • Singapore Armed Forces
  • Singapore Custom
  • Singapore Police Force
  • Singapore Post
  • Singapore Sport Council
  • Supreme Court Singapore


Real Estate & Retail

  • AsiaGem
  • Belgravia Residences
  • Change Alley)
  • First Oriental
  • Scanteak


Retail & Services

  • DHL
  • Nike


Social Services & Events

  • Festival of Arts
  • Global Motivational Congress Oxfam
  • Relay for Life
  • Singapore National Arts Festival
  • Singapore Writers Festival
  • Social Development Network (SDN) Singapore
  • Swift International Banking Operations Seminar (SIBOS)



  • ASEAN Cardiology Congress
  • Asia & Oceanic Congress of Obstetrics and Gynaecology
  • Bausch & Lomb
  • Bristol Squibs Meyers
  • Echogram Conference
  • Occupational Health Congress
  • Parkway Healthcare
  • Pfizer
  • PharmaAsia
  • Singapore Cancer Society


Hospitality & Leisure

  • Asia Pacific Brewery
  • Bar None
  • Billy Bombers
  • Cathay Organisation
  • Changi Airport
  • Coffee Grounds
  • Golden Village
  • Grand Hyatt Hotel
  • Kentucky Fried Chicken
  • Malaysian Airlines
  • Marriott Hotel
  • MTV
  • Ritz carlton
  • Sentosa
  • Suntec Singapore



  • Beyond Social Services


Technology, Logistics, Resources

  • Agilent Tech
  • Baker Hughes
  • BASF (Badisch Anylene Und Soda Fabriques) Singapore
  • CommServe
  • Communic Asia
  • Dell
  • Electrolux
  • Epson
  • Eucon
  • Europtronic
  • Hitachi Zosen
  • IdealSoft
  • Logitech
  • Malaysian Airlines
  • Microsoft
  • Optus
  • Plaskon
  • SCM Microsystems
  • Skyblue Airlines
  • Sunningdale Tech
  • Xerox

Area of Expertise

  • Training Programs

    Training Programs

    Choose what you need from our tried and proven workshops, effectively designed to achieve the specific purpose you require.

  • Training Programs


    Find out how Jerome Joseph can help build your brand from strategy to implementation.

  • Training Programs

    Case Studies

    Success stories about how Jerome Joseph has helped and transformed more than 500 brands over a career spanning 20 years in Brand Consultancy and Training.